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Exit Stage Right

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Why Every Business Owner Needs a Plan

It’s as inevitable as death and taxes: If you’re a business owner, one way or another, you’ll eventually leave your enterprise. The only question is how—and whether you’ll do so on your own terms.

Will you retire gracefully? Pass your company on to family? Opt for a management buyout? Go for a merger or acquisition? Or will unforeseen circumstances force your exit sooner than expected?

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Finding the Right Advertising Agency

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For Manufacturers, It’s the Ultimate Match

Building a brand, informing business partners and educating consumers are key factors in marketing a product successfully. And while manufacturers may be experts at innovation and development, few also possess the expertise to publicize and promote their products for optimal sales in media ranging from print to web and from brochure to billboard. That is the business of advertising agencies. Finding the right one should be every manufacturer’s ultimate promotional goal.

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Wheel and Tire Trends Update

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A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

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Need a Store Makeover?

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These Design and Fixture Suppliers Can Help

When it comes to shelving, displays and merchandising, color coordination plays an essential role in establishing your retail brand and making your store memorable for customers.

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Linking to the Distribution Chain

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“Power Buyers” Reveal How They Find Products

With thousands of buyers in attendance, the SEMA Show offers huge opportunities for exhibitors. The challenge is to forge links in the distribution chain.

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New SEMA Market Update Now Available

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Study Examines Q2 2012 Economic Indicators and More

SEMA Market Update, Q2 2012, is the latest in a series of regularly published reports tracking economic benchmarks and trends affecting the $30 billion specialty-equipment industry.

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Trends for 2013

A Look to the Future With SEMA Council Leaders For its December issue each year, SEMA News puts out a call to the leaders of the association’s councils and networks to seek their views about what might be in store in the near term. These industry professionals provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses are instructive and should provide helpful insights for businesses in every segment of the marketplace.

SEMA News—December 2012

BUSINESS
By Steve Campbell

Trends for 2013

A Look to the Future With SEMA Council Leaders

Rev Up Your Online Customer Experience With Logistics

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How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

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The SEMA Data Cooperative

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An Industry Solution for Data Independence

As the SEMA Data Cooperative (SDC) gets up and running, its officers are getting a lot of questions and comments from participants, curious observers and skeptics. They range from those who are currently active in managing their data to folks who are just realizing that product data management is fast becoming a requirement to do business in today’s marketplace.

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SEMA Data Co-op Beta Phase in Full Swing

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It’s been a long time coming, but the SEMA Data Cooperative (SDC) beta phase is up and running at full speed, with more than 80 specialty parts companies participating.

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