Business

Syndicate content

SEMA Person of the Year: Doug Evans

The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.

SEMA News - February 2010

By Steve Campbell

Activist, Hobbyist, Enthusiastic Supporter of the Industry

  SEMA NEWS-FEBRUARY 2010-BUSINESS-DOUG EVANS
 

Doug Evans of Source Interlink Media is the 2009 SEMA Person of the Year. The award recognizes the honoree’s contributions to the industry.

Roy Littlefield - Tire Industry Association Executive Vice President

About this product:

Roy Littlefield, executive vice president of the Tire Industry Association (TIA), gives lectures to students as part of his “hobby”—a job as an adjunct professor of politics and American history at Catholic University in Washington, D.C. But he isn’t interested in lecturing SEMA about the decline in tire manufacturers’ participation in the annual SEMA Show. He’d rather talk about how to lure the manufacturers back.

“The bottom line is communication,” said Littlefield. “The big companies want to feel like it is their show.”

SEMA Members may get this content for free!

Regular Price:

$1.99

Wayne Croswell -Tire Industry Association President

About this product:

When his software company asked him to become vice president of operations for a newly acquired tire industry company, tires had “no appeal for me whatsoever,” said Wayne Croswell. That was 32 years ago. Now, Croswell is president of ASA Tire Systems and the new president of the Tire Industry Association (TIA).

“I fell in love with the industry and the people, and it got into my blood,” he said.

SEMA Members may get this content for free!

Regular Price:

$1.99

Trends on a Roll: Tire & Wheel Market

About this product:

No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications.

SEMA Members may get this content for free!

Regular Price:

$1.99

Hiring Right: Best Practices

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

SEMA Members may get this content for free!

Regular Price:

$1.99

The Upside of the Downturn

About this product:

As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S.

SEMA Members may get this content for free!

Regular Price:

$1.99

Protect Your Business by Protecting Your Intellectual Property

About this product:

Any good idea or product is worth protecting—especially if it’s the mainstay of your business’ success. However, the process of protecting your intellectual property (IP) may seem daunting.

SEMA Members may get this content for free!

Regular Price:

$1.99

Attracting and Maintaining Customers

Nordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires.

SEMA News - December 2009

SEMA Webinar Reveals the Principles of Customer Service

SEMA NEWS-DECEMBER 2009-BUSINESS-WEBINARSNordstrom has fast become synonymous with customer service, as detailed in an anecdote involving the clothing retailer and a set of tires. Plenty of us have heard the story by now: A customer tried to return a set of tires to Nordstrom soon after it purchased Alaska-based Northern Commercial Co. in 1975. Even though Nordstrom never sold tires and the set had instead been purchased from the obsolete Northern Commercial Co., the return was accepted.

SEMA Partners With Harvard Business

The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

SEMA News - December 2009

A World-Class Learning Opportunity

SEMA NEWS-DECEMBER 2009-BUSINESS-HARVARD 

SEMA has negotiated a special relationship with Harvard to allow even its smallest member companies to receive the same training provided to Fortune 500 firms.  

Motorsports Marketing

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.

SEMA News - December 2009

By Dan Frio

Capitalizing on Opportunity

 SEMA NEWS-DECEMBER 2009-BUSINESS 
 

Tire-smoking action and total disregard for slip angle make Formula Drift one of the most popular spectator motorsports with young enthusiasts. Courtesy Formula Drift  

Add to calendar