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ProPledge: Customize With Confidence

The ProPledge Program—Why You Need to Be Involved SEMA News recently had an opportunity to catch up with ProPledge Director of Operations Joe Sebergandio. Having just returned from the annual National Automobile Dealers Association (NADA) conference, where he and the rest of the ProPledge staff met with potential participants, Sebergandio took time out to discuss the fundamentals of ProPledge as well as provide insight into the program’s future.

SEMA NEWS - April 2010

The ProPledge Program—Why You Need to Be Involved

  SEMA NEWS-APRIL 2010-BUSINESS-PROPLEDGE
 

From left: Nathan Ward, Tops & Trends; David Sheffler, Katzkin Leather; Kirk Scott, Katzkin Leather; Bill North, Webasto; Joe

Digital Marketing

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In the coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

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Top 100 Racing and Performance Retailers

Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

SEMA News - March 2010 

Racing and Performance Retailers Return From the SEMA Show Ready to Do Business

SEMA NEWS-MARCH 2010-BUSINESS 
Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

Building an Effective Catalog

About this product:

A properly executed catalog is more than just a list of products accompanied by pretty pictures. An effective consumer catalog, such as an effective salesperson, should show customers not just what to buy but also why they should buy. Everything should be an enticement to purchase the product that brought the customer to the catalog—and to sell related products. Catalogs can upsell almost as effectively as top employees.

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Identifying Performance Parts Trends

About this product:

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association. While the name and the industry evolved to include an array of more than 7,000 businesses, racing and performance still deliver the iconic images that people associate with automotive accessories.

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SEMA Person of the Year: Doug Evans

The SEMA Person of the Year award was established in 1969 to honor an individual for outstanding contributions to the industry reaching beyond the person’s normal job functions.

SEMA News - February 2010

By Steve Campbell

Activist, Hobbyist, Enthusiastic Supporter of the Industry

  SEMA NEWS-FEBRUARY 2010-BUSINESS-DOUG EVANS
 

Doug Evans of Source Interlink Media is the 2009 SEMA Person of the Year. The award recognizes the honoree’s contributions to the industry.

Tires, Wheels & Equipment Exhibitors

From A–Z, the companies that had the South Hall rolling.

SEMA News - February 2010

From A–Z, the Companies That Had the South Hall Rolling

 

Ace Alloy Wheel/Decorsa Wheels
909/628-6680
www.acealloywheel.com
www.decorsa.com
www.kaneiusa.com

Achieva Rubber Corp.
310/328-8868
www.achievatires.com

Advanced Structural Alloys LLC
805/612-2152
www.advancedstructuralalloys.com

Aftersoft Network N.A. Inc.
949/488-8860 x116
www.aftersoftna.com

Top 100 – Tire and Wheel Retailers

Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.

SEMA News - February 2010

SEMA NEWS-FEBRUARY 2010-BUSINESSWheel and Tire Retailers Take the 2009 SEMA Show by Storm

Thousands of buyers from the tire and wheel market spent a portion of their 2009 SEMA Show week scanning bar codes from the New Products Showcase and visiting exhibitor booths to identify the next must-have tire and wheel gear for their local markets.

SEMA Cares Ford F-150

This custom-built Ford F-150 is not something that can be easily picked up at the dealer lot.

SEMA News - February 2010

By Annie Kang

Hiring Right: Best Practices

About this product:

This series of SEMA News stories is based on the idea of using reliable and repeatable methods to ensure business success. In coming issues, we will delve into a range of topics aimed at developing Best Practices through knowledge, motivation and skills.

SEMA Members may get this content for free!

Regular Price:

$1.99

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