Business

Syndicate content

Selecting a Public Relations Agency

Matching Companies With MarketingGetting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.We included an article on best practices for selecting an ad agency in our February 2013 issue (“Finding the Right Advertising Agency,” p. 60), and this month, we’re taking a look at selecting a PR firm.

SEMA News—October 2013

BEST PRACTICES
By Steve Campbell

Selecting a Public Relations Agency

Matching Companies With Marketing

Retailer Spotlight

Evasive Motorsports Builds e-Commerce Through Event ParticipationWhat does it mean to be brick-and-mortar in the modern aftermarket business scene? Does it mean having a shop with a traditional storefront filled with inventory and displays to attract walk-in clients? Or does it mean a building stocked with inventory, with items often previewed or even ordered online, with a simple reception counter for a cadre of customers who come through the door to pick up and install those items? And what about having a full-service shop for building and tuning cars, complete with two-post lifts, fabrication facilities and a dynamometer?

SEMA News—October 2013

BUSINESS
By Mike Imlay

Retailer Spotlight

Evasive Motorsports Builds e-Commerce Through Event Participation

Retailer Spotlight

ModBargains.com Delivers Data, Product and MoreA generation ago, mail-order entrepreneurs transformed the specialty-equipment industry by leveraging enthusiast print media to inform and market to the masses. Today, a new generation of pioneers is doing it again—this time through the Internet and social media. ModBargains.com is a case in point.Located in La Habra, California, the company was co-founded in 2004 by CEO Mike Brown, then 19, and President Ron Hay, then 24. Their original business plan called for a sort of online clearinghouse of special automotive parts promotions and deals similar to those offered by tech-industry bargain sites. But the venture quickly morphed into something much bigger—and better.

SEMA News—September 2013

BUSINESS
By Mike Imlay

Retailer Spotlight

ModBargains.com Delivers Data, Product and More

Confused About the New Health Care Law?

SEMA members need to know…The “Affordable Care Act” continues to sow confusion for many SEMA members. To follow is a concise summary of the law’s key provisions and timetables for implementation.

SEMA News—September 2013

Confused About the New Health Care Law?

SEMA members need to know…

The “Affordable Care Act” continues to sow confusion for many SEMA members. To follow is a concise summary of the law’s key provisions and timetables for implementation.

When did “Obamacare” take effect?

SEMA Indicators

A Look at Specialty-Equipment and Automotive Market SignpostsThe search for marketplace information is never-ending. As the economy fluctuates, new technologies emerge and changing tastes shape sales, savvy industry professionals constantly look for indicators that will aid them in making business decisions based on more than mere supposition. While no one can accurately and consistently predict the course of things, knowing which way we’re going can confirm whether we’re facing a sunset or the dawn.

SEMA News—August 2013

BUSINESS
By Steve Campbell

SEMA Indicators

A Look at Specialty-Equipment and Automotive Market Signposts

Insuring Specialty Vehicles

How to Cover the Basics and More Whether they be OEM “dollar vehicles” or shop display cars, the aftermarket loves to promote itself through project builds and other collectible autos. Many retailers or garages will have one or more in the lot or showroom to wow customers. Manufacturers, of course, use them to showcase products at consumer automotive events and trade shows. At the annual SEMA Show, you’ll scarcely find a booth without one.Build vehicles are valuable commodities, so whether your business keeps them on display at the shop or takes them on the road to tout your brand, you’ll want to have them properly insured. Yet, adequately covering them can be complicated.

SEMA News—July 2013

BUSINESS
By Mike Imlay

Insuring Specialty Vehicles

How to Cover the Basics and More

Car-Care 101

Evolving Trends and Modern Technology Keep Product Manufacturers on Their ToesAnyone who has ever walked into a retail store knows that the number of car-care options available can be overwhelming, even to the most hardcore car guy. It’s not much easier for the product manufacturer, either. Paints are getting harder and more durable, so car-care developers have to reformulate their products to keep up with constantly evolving technology.Car care encompasses a wide range of surfaces, from paint to wheels and tires. Each offers several material options, such as clear coat vs. matte and chrome vs. aluminum. There are literally hundreds of products specifically designed for each type

SEMA News—July 2013

BUSINESS
By Chad Simon

Car-Care 101

Evolving Trends and Modern Technology Keep Product Manufacturers on Their Toes

Manufacturing Reps 101

Why and How to Hire the BestLet’s say you’ve launched a start-up company and are ready to sell your first line (or lines) of new product. Or perhaps you are a small to medium manufacturer looking to take sales to a whole new level. Or maybe you head the marketing department of a company in need of growing its sales force. In each case, you’re likely considering the ability of a manufacturer’s rep to help you reach your goals. If so, you won’t be the first who employed the services of an expert to gain entry to key markets and increase sales of established lines.

SEMA News—June 2013

BUSINESS
By Mike Imlay

Manufacturing Reps 101

Why and How to Hire the Best

Are Young Enthusiasts Vanishing?

About this product:

(And What Can We Do About It?)

The SEMA Education Institute (SEI) recently delved into this topic through an in-depth panel discussion at the 2012 SEMA Show. The presenters included Mickey Andrade, marketing manager of HRE Wheels; James Lawrence, CEO of Power Automedia; Jim Liaw, co-founder and president of the Formula D Drifting Championship; and Evan Smith, editor of Muscle Mustangs & Fast Fords magazine. Highly experienced in the youth market, the four painted a picture of a young demographic displaying tremendous shifts in interests and buying habits. According to the panelists, these changes offer both challenges and new opportunities for the automotive specialty-equipment market.

SEMA Members may get this content for free!

Regular Price:

$1.99

Racing Youth

About this product:

Selling to the Young Motorsports Segment

There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

SEMA Members may get this content for free!

Regular Price:

$1.99

Add to calendar