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The Industry’s Data Game-Changer

An Exclusive Progress Report on the SEMA Data Co-opWhen SEMA launched the SEMA Data Co-op (SDC) a little over two years ago, the goal was admittedly ambitious: to revolutionize the way automotive specialty-equipment manufacturers (data suppliers) convey product information to warehouse distributors and resellers (data receivers) for the benefit of all. Now, according to Jon Wyly, the co-op’s CEO, the SDC is delivering thousands of data sets a week, representing millions of part numbers and tens of millions of vehicle applications, through a database that continues to grow by leaps and bounds daily.
SEMA News—December 2014

BUSINESS

Clearing the Air on Product Data Management, Part II

Questions From Your Industry PeersContinuing the theme from our last column in the October issue of SEMA News, let’s look at some questions that came from the Council Summit in Pomona, California, back in July. The folks attending this event represented a great cross-section of the industry, and all were very inquiring minds that made for some great conversation and questions.
SEMA News—December 2014

SEMA DATA CO-OP

Clearing the Air on Product Data Management

Questions From Your Industry PeersBack in July, my team and I had the opportunity to meet with the SEMA council leadership at its annual Council Summit in Pomona. We were invited to join the meeting to talk about the SEMA Data Co-op (SDC) and get feedback from this diverse gathering. What was particularly fascinating was that this group—made up of smart folks who do a great job of running their businesses—had widely varying understandings (and thus opinions) about product data management. After an hour of very productive discussion, the entire room merged onto the same page, and we came away with a group that was better able to relate product data management to their individual businesses while helping us at the SDC to realize that a lot of hand-to-hand education still needs to happen.
SEMA News—October 2014

BUSINESS TECHNOLOGY

Are you Skating to Where the Puck Is Going to Be?

Arguably one of the greatest hockey players ever to pick up a stick, Wayne Gretzky is also credited with one of the most insightful quotes ever about focus and achievement: “I skate to where the puck is going to be, not where it has been.” This simple thought captures the essence of staying ahead of the game: Think ahead, pay attention to where things are going, and go for it! Whether you are anticipating future trends in automotive accessories and performance or you’re staying on point with business technology, it’s critical to always be looking forward.
SEMA News—September 2014

BUSINESS TECHNOLOGY

SEMA DATA CO-OP

Are you Setting the Bar or Doing the Bare Minimum?Chotchkie’s Manager: We need to talk about your product data.Joanna: Really? I have 15 fields….Chotchkie’s Manager: Well, okay. Fifteen is the minimum, okay?Joanna: Okay.Chotchkie’s Manager: Now, you know it’s up to you whether or not you want to just do the bare minimum. Or, well, like your competitor, for example, has 37 data fields, okay? And great digital assets, too.
SEMA News—August 2014

BUSINESS TECHNOLOGY

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!July marks the end of the first full year of operation of the SEMA Data Co-op (SDC) Product Information Management System (PIMS), and this fledgling new business is well on its way to becoming what we intended it to be—the definitive centralized product data repository for the SEMA marketplace. Now hosting more than 300 supplier brands of data, 2 million part numbers and more than 30 million vehicle application records, the SDC is a legitimate and valuable source for product data to power wholesale distributor (WD), retail and web businesses.
SEMA News—July 2014

BUSINESS TECHNOLOGY
By Jon Wyly

SEMA DATA CO-OP

Data Receivers: Now Is the Time to Speak Up!

SEMA Search Is on the Way!

It’s been quite a year for SEMA on the technology front. Just last May, the SEMA Data Co-op (SDC) went live for the first time with a fully functioning Product Information Management System. Since that time, more than 300 industry suppliers have engaged with the SDC to gather, validate, store and distribute their product data to more than 350 data receivers—a number that is growing every week. In order to eliminate as many roadblocks to data distribution as possible, the SDC is providing free unlimited data exports to all SEMA-member receivers, along with proactively helping suppliers improve their data sets with expert Help Desk services and powerful, online, do-it-yourself data-management tools.
SEMA News—June 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Win in Business While Supporting Your Industry

A smart person in the industry that I respect a lot recently told me: “I’ve drowned a lot of horses trying to make them drink.” This, of course, references the old adage, “You can lead a horse to water, but you can’t make him drink.” Thinking about what he said, I found that, sadly, I could relate to his frustration through some of our experiences at the SEMA Data Co-op (SDC). In most cases, it boils down to prioritization.There’s no question that product data management is critical to business today. Thankfully, a good many companies on the supplier (manufacturer) side are stepping up to meet their customer’s needs while growing their own sales opportunities.
SEMA News—April 2014

BUSINESS TECHNOLOGY
By Jon Wyly

Silicon Valley Versus Motor City: Race for the Future of the Car

SEMA’s Vice President of Vehicle Technology on the State of Advanced Vehicle Technology and What’s to ComeThe race to define future vehicles is on. Competition for the future of the auto industry is rapidly evolving between Silicon Valley and Detroit. While product is king, vehicle electronics and software rule. The recession accelerated the auto industry’s transformational changes, which are required for growth as well as the reinvention of vehicles—from mechanical to electrical systems, from stand-alone to connected, and from mass markets to personalization and customization. The changes we are going through today will impact the performance aftermarket industry for decades to come.
SEMA News—April 2014

VEHICLE TECHNOLOGY
By John Waraniak

Spring Sales Ramp-Up: Are You Ready for the Season?

With the spring selling season gaining momentum, now is the time to be thinking about how to get your share of sales in the months ahead. Economic forecasts look promising in many areas, meaning we could be looking at some strong signs of normalcy coming to the marketplace after a seven-year drought! With that positive swing, however, will come more aggressive competition than ever. Businesses that have struggled to keep inventory available will be filling the shelves, and competitors will regain market position and confidence as their business kicks in.So how do you stake your claim early and keep that competitive edge? It’s back to the basics, with strong inventory availability, great customer service, multifaceted marketing and a competitive position on price.

SEMA News—March 2014

BUSINESS TECHNOLOGY
By Jon Wyly

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