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Fresh Faces, Fresh Ideas

What’s Driving the Industry’s Young Entrepreneurs?A lot has been said and written lately about the “aging” of the automotive specialty-equipment industry. Built over roughly six decades by hands-on parts and hardcore speed and performance innovators, the automotive aftermarket is now an industry topping $30 billion. However, questions currently abound over whether it will continue to attract younger enthusiasts—not only as consumers but as entrepreneurs.

SEMA News—February 2014

BUSINESS
By Mike Imlay

Justin Hartenstein, YEN Member Insights, January 2014

Justin Hartenstein, SEMA YEN Member of the Month Spotlight, Member Insight, Automotive News, Aftermarket News, January 2014

Justin Hartenstein, founder and president of Oracle Lighting, was a true automotive enthusiast from the beginning.

When Hartenstein began selling automotive parts in his eBay store in 1999, it was primarily items that he had installed but later taken off his own rides. He later started making items on his own and posting project pictures on online forums. Others began requesting parts, asking to buy what Hartenstein had made for himself. While he maintained his eBay store, Hartenstein was also going to school at the University of New Orleans and working full time.

It wasn’t until Hurricane Katrina in 2005 that Oracle Lighting became the top priority for Hartenstein. His previous employer was greatly affected by Katrina. After the Hurricane, Hartenstein moved for a short period, and his own business was what he relied on. This was his turning point.

“When I moved back, I didn’t have any distractions, and it’s all I’ve done since then,” he said.

Oracle Lighting has been a SEMA member since 2003 and began exhibiting at the Show in 2009.

Council Networking Mixer

Date: 
Jan 23 2014 7:00pm - 10:00pm
Timezone: 
PDT
Facility: 
Embassy Suites Santa Ana – Orange County Airport North
City: 
Santa Ana
State: 
California
Those traveling to the MPMC Media Trade Conference* or working in the greater Los Angeles/Orange County area are invited to a networking mixer on Thursday, January 23 from 7:00-10:00 p.m. SEMA's Young Executive Network (YEN), the SEMA Businesswomen's Network (SBN), and the Motorsports Parts Manufacturers Council will host the event in the lounge of the Embassy Suites Santa Ana - Orange County Airport North.
Those traveling to the MPMC Media Trade Conference* or working in the greater Los Angeles/Orange County area are invited to a networking mixer on Thursday, January 23 from 7:00-10:00 p.m.

YEN Presents 2013 Annual Awards and Crowns Inaugural SEMA Launch Pad Winner

By Lindsay HubleyEvery year, the Young Executives Network (YEN) presents two prestigious awards: the Vanguard Award and the Young Executive of the Year. Both recognize companies and individuals for their contributions and commitment to the development of young executives in the industry.
SEMA Member News—January/February 2014

YEN Presents 2013 Annual Awards and Crowns Inaugural SEMA Launch Pad Winner

By Lindsay Hubley

SEMA Data Co-op Announces FREE Data Exports to SEMA Members

SEMA members that sell or distribute products can now obtain an unlimited number of Product Data exports from the SEMA Data Co-op (SDC), at absolutely no cost. The savings, available to any SEMA member receiver in the SDC, totals $1,200 per year and is the newest incentive for members to join the SDC.

 

FOR IMMEDIATE RELEASE
November 26, 2013

Contact: Della Domingo
909-978-6723
dellad@sema.org

SEMA Data Co-op Announces FREE Data Exports to SEMA Members
--SDC eliminates obstacles to Product Data Distribution--

SEMA NOW Accepting Scholarship Applications

Applications for automotive scholarships are now available through the 2014 SEMA Memorial Scholarship Fund (SMSF) at www.sema.org/scholarships Students preparing for careers in the auto or auto parts industries may be eligible for financial awards of up to $5,000.

 

FOR IMMEDIATE RELEASE
November 14, 2013

Contact: Monika Earle
909-978-6722
monikae@sema.org

SEMA NOW Accepting Scholarship Applications

Councils and Networks Honor Award Winners at SEMA Show

A council and network tradition at the SEMA Show is to recognize individuals and businesses who have contributed significantly to their industry niche. This year, the councils and networks celebrated a wide range of achievements.

Launch Pad Is Here!

Powered by SEMA’s Young Executive Network (YEN), Launch Pad is an unprecedented opportunity to promote new products and businesses run by YEN members. This new competition offers innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business plans for marketing new automotive products or services. The candidates have been narrowed down to a group of five, and the competition between the final candidates (with Jarod DeAnda, the Voice of Drift, as the master of ceremonies) will be held live at the SEMA Show on Thursday, November 7, from 9:00 a.m.–10:30 a.m. at the Vehicle Technology Center in the Grand Lobby of the Las Vegas Convention Center.

SEMA Member News—November/December 2013

Launch Pad Is Here!

SEMA’s New Must-Attend Event

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