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The SEMA Industry Benchmarking Program analyzes sales trends at the manufacturer, retailer and WD levels.

The June issue of SEMA News helps you find the opportunities with exclusive SEMA market research.

One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs.

U.S. Department of Commerce Assistant Secretary Rochelle Lipsitz, who was recently named as the acting director general of the Commerce Department’s U.S. and Foreign Commercial Service, recently visited the SEMA headquarters to announce stepped up efforts by the trade promotion unit of the U.S. government to drive international buyers to the SEMA Show/AAIW.

News and updates from SEMA's councils and committees.

SEMA is employing highly-targeted methods to attract tire and wheel buyers to this year’s SEMA Show. Over 11,000 tire, wheel and equipment buyers attended last year’s Show.

Lawmakers are seeking to enact legislation into law in 2009 that would fundamentally reform how Americans gain access to the nation’s health care system.

SEMA persuaded Congress to place a 25-year limit on trade-in cars and expand recycling opportunities under ‘cash for clunkers’ legislation.

Measuring Sessions pay off in business contracts and contacts.