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SEMA and CAR Report: OEM Powertrain and Platform Changes That Will Impact Your Business

In a multi-phased series of specialty-equipment industry forecasting reports, SEMA and the Center for Automotive Research (CAR) will provide insight to help members increase the understanding and awareness of vehicle technology challenges and opportunities to support their business development and planning efforts.

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry.

SEMA News - August 2009

LEGISLATIVE AND TECHNICAL AFFAIRS

By Steve McDonald

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

SEMA NEWS-AUGUST 2009-LAW AND ORDER

California

Emissions Tests

The Five Fundamentals of Successful Internet Marketing

In SEMA's July 16 webinar presentation, Brian Offenberger, CEO of the Aftermarketer Club, shared the five fundamentals for success with Internet marketing.

Short-Term Cash for Clunkers Program Launched

The $1 billion vehicle scrappage program authorized under the “Consumer Assistance to Recycle and Save Act” (CARS) began on July 24. The National Highway Traffic Safety Administration (NHTSA) issued a rule on how the program will operate.

SEMA Provides Members First-Hand View of Chinese Specialty-Equipment Market

SEMA members are invited to participate in an upcoming familiarization trip to Beijing, China, September 23–26.

Online Marketing Tools You Need Now

When it comes to Internet marketing, you’re only as good as the tools you use. During the August 6 SEMA webinar, "Online Marketing Tools You Need Now,” presenter Brian Offenberger goes under the hood to show you the tools for success with online sales.

How to Grab Optimum Search-Engine Rankings for Your Site

While there are any number of web eMarketing firms that promise to significantly boost your company's rankings on search engines, finding one that delivers on this oath demands some careful shopping, according to industry experts. Learn how to find reputable search-engine-optimization companies, as well as tips for companies that have brought SEO in-house, by reading "Search Engine Optimization" in the July issue of SEMA News.
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