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Building Customer Loyalty—Take a Tip from Nordstrom

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk. Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar presentation on September 9, 10:00 a.m.–11:00 a.m. (PDT).

The Stories Behind SEMA's 2009 Hall of Famers

SEMA’s Hall of Fame award isn’t something you get just for showing up. The award is almost as old as the association itself and is the highest, most prestigious honor in the entire specialty-equipment industry.

SEMA Show Tips: 25 Exhibitor Do's and Don'ts

Whether your company is a veteran of the SEMA Show or first-time exhibitor, the SEMA webinar on August 20 will provide you with the tips to make your Show experience a valuable one.

Kia Opens Project-Vehicle Program for the 2009 SEMA Show

Kia Motors America has announced its project-vehicle program for the 2009 SEMA Show, with a particular focus on the all-new Soul, Forte and Forte Koup.

Is Poor Product Information Costing You Sales?

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution.

SEMA Members! Urge Congress to Give Small Businesses Access to Affordable Health Insurance

Providing SEMA members with access to affordable insurance is our top legislative priority. Now is the time for members to contact their elected officials in support of reforms to stabilize and reduce costs.

New SEMA Board Member Tim Watts: Working to Secure the Suspension-Lift Market's Future

Tim Watts of Superlift Suspension Systems, one of the newest members of the SEMA Board of Directors, discusses his involvement with the Young Executives Network (YEN) and the SEMA Board in the new issue of SEMA News. Much of what he has learned in his career is the result of asking questions, and listening to the answers and advice offered by the automotive aftermarket community.

Announce Your SEMA Show Product Intros in eNews

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews.

Help Shape SEMA Market Research Program

In an effort to better serve members, SEMA is assembling a task force to help identify ways to provide more value through its market research.

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