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Execution Is the Chariot of Genius

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity. Productivity is measured; it’s usually planned in advance with intervals that measure progress. Because my primary business is marketing and my primary involvement with SEMA is the Wheel & Tire Council (WTC), this article will discuss a few simple techniques about marketing wheels and performance tires. I’ve recently witnessed two retailers re-focus and re-target their businesses. One is a significant countrywide retailer whose primary business focus is performance tires and wheels; the other is a tire retailer that rarely sells wheels. Here’s what they did.

Execution Is the Chariot of Genius

By Wayne Williams

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity.

SEMA Again Secures U.S. Senate Resolution Designating July 12th As “Collector Car Appreciation Day”

The U.S. Senate passed Senate Resolution 176 (S. Res. 176) designating July 12, 2013 as "Collector Car Appreciation Day." The Resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the fourth commemoration in what has become an annual event to celebrate and raise awareness of the vital role automotive restoration and collection plays in American society.

 

FOR IMMEDIATE RELEASE
June 21, 2013

Contact: Della Domingo
909-978-6723
dellad@sema.org

Editor's Note: An image is available. Please contact Monika Earle at monikae@sema.org.

SEMA Again Secures U.S. Senate Resolution Designating July 12th As "Collector Car Appreciation Day"

New Research Shows $31 Billion in Automotive Parts, Accessories Sales

Sales of automotive specialty equipment products continue to climb, with sales in 2012 reaching $31 billion according to the 2013 SEMA Annual Market Report. The figure represents a four percent increase over the previous year, and marks the third consecutive year of growth.

 

FOR IMMEDIATE RELEASE
June 20, 2013

Contact: Della Domingo
909-978-6723
dellad@sema.org

NEW RESEARCH SHOWS $31 BILLION IN AUTOMOTIVE PARTS, ACCESSORIES SALES

-- Sales Represent Four Percent Increase Over Previous Year; Third Consecutive Year of Growth --

Historic Vehicles Drive Anti-Ethanol Message to Congress

Joined by Congressional leaders and industry experts, members of the SEMA Action Network (SAN) participated in the “Fuel for Thought” Rally on Capitol Hill. The event raised awareness of the corrosive effects of ethanol-blended gasoline on automobile engines and the dangers of consumer misfueling. Hosted by the American Motorcyclist Association (AMA) in partnership with the SAN, the event drew car enthusiasts and motorcycle riders from across the nation.

FOR IMMEDIATE RELEASE
June 19, 2013

Contact: Della Domingo
909-978-6723
dellad@sema.org

Editor's Note: Images are available. Please contact Monika Earle at monikae@sema.org

 

Historic Vehicles Drive Anti-Ethanol Message to Congress

SEMA Board of Directors Election Results

Doug Evans of Source Interlink Media has been elected the Chairman-elect of SEMA and joins two newly elected Board members to help lead the association for the 2013-2015 term.

 

FOR IMMEDIATE RELEASE
June 14, 2013

Contact: Della Domingo
909-978-6723
dellad@sema.org

Editor's Note: Images of SEMA Board Members are available. Please contact Monika Earle at monikae@sema.org

SEMA BOARD OF DIRECTORS ELECTION RESULTS

WTC Industry Awards Reception

Date: 
Nov 5 2013 5:00pm - 7:00pm
Timezone: 
PDT
Facility: 
Renaissance Hotel
City: 
Las Vegas
State: 
Nevada
The SEMA WTC Hall of Fame was founded to honor and recognize those outstanding individuals in the wheel and tire industry whose creativity, dignity, integrity, industriousness and accomplishments on a national basis have enhanced the status of the industry while significantly contributing to its growth, progress, and professionalism.
WTC members and those interested in the council are invited to the Industry Reception at the Renaissance Hotel Pool. Mix, mingle, eat and drink with your colleagues from the wheel and tire industry and recognize the achievements of one very special professional who will receive the WTC Hall of Fame award. The council will also be hosting students and faculty from the Clemson University International Center for Automotive Technology as our special guests, so be sure to stop by and learn more.
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