WTC Member News

By Wayne Williams I couldn’t help but notice how nicely merchandised the Starbucks Coffee Shops were this past holiday season. Again this year, my wife and I did the Christmas shopping together, and because my wife is a happier shopper when she has a Starbucks coffee in her hand, we visited a number of locations.

Leaders in the wheel and tire industry met poolside at the Renaissance Hotel for their annual reception and networking mixer during the 2012 SEMA Show in Las Vegas. The Wheel & Tire Council (WTC) Select Committee, adorned in Hawaiian shirts, greeted guests with leis and invited them to enjoy libations, hors d’oeuvres and the company of their peers. The evening also served to honor the 2012 WTC Hall of Fame inductee. The SEMA WTC Hall of Fame was founded to honor and recognize those outstanding individuals in the wheel and tire industry whose creativity, dignity, integrity, industriousness and accomplishments on a national basis have enhanced the status of the industry while significantly contributing to its growth, progress and professionalism.

Every SEMA Show takes on a life of its own and is remembered for the cars, the new products, the exhibits and, of course, the parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group: education and networking.

The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

“Getting to the Know the WTC” (Wheel & Tire Council) provides a glimpse into the challenges and opportunities confronting the wheel and tire segment of the automotive specialty-equipment industry. By reaching out to WTC retailers across the United States, the council is better poised to continue its efforts to build programs and services that deliver tangible benefits where the rubber meets the road.