Webinars

Syndicate content

Webinar: Get More From Your Crew Using Four Personality Styles

Date: 
Aug 2 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results.
Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results.

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries.

Webinar: Effective Mobile Marketing

Date: 
Jul 19 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution?
Presented by: John McPhee, Formic Media, Inc.

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? 

Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar on Thursday, July 19, 10:00 a.m. (Pacific) dedicated to mobile marketing best practices.

Pinterest: The Basics and Beyond

Date: 
Jul 5 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Think you don’t have time for Pinterest? Think again...
Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

PR Primer: Promoting Your Brand in the Digital Age

About this product:

Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

Downloads in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Take Your SEO to the Next Level

About this product:

Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

Downloads in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: PR Primer - Promoting Your Brand in the Digital Age

Date: 
May 24 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?
Presented by: Dan Kahn, Kahn Media Inc.

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar on Thursday, May 24, 10:00 a.m. (Pacific) as they discuss what PR looks like in the digital age. This session will cover:

- Current PR trends
- What a modern new product release looks like
- Tactics to maximize media and consumer buzz

Webinar: Take Your SEO to the Next Level

Date: 
May 10 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result.

Presented by: Leisa Hall, Anvil Media Inc.

Webinar: 21 Super Sales Tips

Date: 
Jun 21 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Bottom line - business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.
Presented by: Nancy Friedman, The Telephone Doctor

Bottom line - business is all about making sales. How are you and your team measuring up? Are you aware of key sales do's and don'ts? Whether you are a seasoned sales veteran or a novice, it's always a good time to brush up on essential sales techniques--and learn a few new ones.

Webinar: Industry Trends - Who’s Your Target Consumer?

Date: 
Jun 7 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
SEMA member companies have asked for more information on specialty equipment consumers. This year we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market.
Presented by: Gavin Knapp, SEMA

Webinar: Industry Trends - 2012 Annual Market Study Overview

Date: 
Apr 12 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Presented by: Gavin Knapp, SEMA

The SEMA 2012 Annual Market Study will be released the week of April 9th. This annual report will help SEMA member companies to better understand the overall specialty equipment market and its components.

Join the SEMA Education Institute (SEI) and Gavin Knapp, Senior Manager of SEMA’s Market Research Department, on Thursday, April 12, 10:00 a.m. (Pacific) for a webinar that will highlight the results of this recent study.

During this session, you will learn:

Add to calendar