Webinars

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Webinar: Retail Sales - Make The Most Out of This Year's Holiday Season!

Date: 
Sep 27 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season?
Presented by: Bob Negen, WhizBang! Training

The holidays are an important selling opportunity. Are you fully leveraging this crucial sales season? Join Bob Negen, WhizBang! Training and the SEMA Education Institute for this fun, lively webinar on Thursday, September 27, at 10:00 a.m. (Pacific) and you'll learn how to make the most of this important selling season. During this webinar you'll learn:

Webinar: Exhibitor Series - How to Get the Most Results From Your Trade Show Experience

Date: 
Oct 11 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts.

Presented by: Tom Marx, The Marx Group

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads--vendors, customers, prospects, media reps and industry peers--the week following the show is a crucial time for follow-up.

Webinar: Exhibitor Series - It Isn't Rocket Science, It's Tougher

Date: 
Sep 13 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Preparing for the SEMA Show is a tremendous task with many details and deadlines.
Presented by: Jeff Pressman, Convexx

Preparing for the SEMA Show is a tremendous task with many details and deadlines. Join the SEMA Education Institute (SEI) and SEMA Show Management for a webinar on Thursday, September 13, at 10:00 a.m. (Pacific). This session is specifically designed for SEMA Show exhibitors and will cover:

Webinar: Exhibitor Series - 25 Tips Guaranteed to Make Your SEMA Show Profitable

Date: 
Aug 16 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show?
Presented by: Chuck Schwartz, Convexx

Exhibiting at the SEMA Show is an important investment. Is your company prepared for the show? Join the SEMA Education Institute (SEI) and Executive Show Manager, Chuck Schwartz for a webinar on Thursday, August, 16, at 10:00 a.m. (Pacific). This session is specifically designed for SEMA Show exhibitors. The webinar will cover:

Webinar: Get More From Your Crew Using Four Personality Styles

Date: 
Aug 2 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results.
Presented by: Bob Phibbs, The Retail Doctor

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results.

It sounds great to create an incentive program to juice sales, but what motivates a Driver personality style is much different than an Amiable personality. Understanding all four (including the Expressive and the Amiable,) with their strengths and weaknesses has consistently led to higher sales in many different industries.

Webinar: Effective Mobile Marketing

Date: 
Jul 19 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution?
Presented by: John McPhee, Formic Media, Inc.

By 2014, the mobile Internet is predicted to take over desktop Internet usage. Is your company prepared for the Internet Revolution? 

Join the SEMA Education Institute (SEI) and presenter John McPhee, Formic Media, Inc., for a webinar on Thursday, July 19, 10:00 a.m. (Pacific) dedicated to mobile marketing best practices.

Pinterest: The Basics and Beyond

Date: 
Jul 5 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Think you don’t have time for Pinterest? Think again...
Presented by: Natalie Carmolli, WhizBang! Training

Think you don’t have time for Pinterest? Think again...

By now you've probably heard of the newest social media craze, Pinterest... It’s visual, interesting, and highly engaging. If you’re not using Pinterest, you’re missing out on a very powerful social media tool that has the potential to impact your business for the better.

You can spend hours on Pinterest, but you don't have to.

PR Primer: Promoting Your Brand in the Digital Age

About this product:

Thursday, May 24, 2012; Presented by: Dan Kahn, Kahn Media

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

  • Current PR trends
  • What a modern new product release looks like
  • Tactics to maximize media and consumer buzz
  • Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.

Downloads in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Take Your SEO to the Next Level

About this product:

Thursday, May 10, 2012; Presented by: Leisa Hall, Anvil Media Inc.

When potential customers search online for parts and accessories, are they finding your company? Have you fully optimized your website? The world of online search is constantly changing. It's critical that you are up-to-speed on the latest techniques to insure that your company ranks as a top search result. Join us, along with presenter Leisa Hall, Anvil Media Inc, as we dive into the topic of SEO. During this session we will cover:

  • The importance of content
  • Keywords and on-site placement
  • How links effect optimization
  • Social influence
  • What NOT to do
  • Tracking your SEO

Hall has been developing strategy for search engine marketing campaigns at Anvil since 2004. Seasoned in organic search engine optimization, social media strategies, and paid search, her expertise is in driving online paid media strategy for ecommerce for businesses of all sizes. Learn how to stand out from the online crowd.

Downloads in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: PR Primer - Promoting Your Brand in the Digital Age

Date: 
May 24 2012 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity?
Presented by: Dan Kahn, Kahn Media Inc.

Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, for a webinar on Thursday, May 24, 10:00 a.m. (Pacific) as they discuss what PR looks like in the digital age. This session will cover:

- Current PR trends
- What a modern new product release looks like
- Tactics to maximize media and consumer buzz
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