Webinars

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Webinar: So, You Want to Be in Pictures? A Guide to Product Placement in Film

About this product:

Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow 

So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business. 

Learning Objectives:

  1. Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
  2. Learn the tactics needed to leverage your company so that you maximize impact and exposure.

Speaker Bio:
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven,  A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others.  Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.    

Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Scholarship Available to Ohio Tech Students

Students at Ohio Technical College (OTC) may be able to win a scholarship for a one-year tuition, valued at up to $29,400. The scholarship is part of the Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund (SMSF), which encourages and supports those pursuing careers in the automotive aftermarket.

FOR IMMEDIATE RELEASE
March 10, 2014

Contact: Della Domingo 
909-978-6723
dellad@sema.org

SCHOLARSHIP AVAILABLE TO OHIO TECH STUDENTS

-- Specialty Equipment Market Association (SEMA) Offers One-Year Tuition Scholarship to OTC Student -

SEMA to Host Product Development Webinar

SEMA will host a webinar detailing the product development process, titled “10 Ways to Better Product Development.” This webinar will share recommendations on improving the product development process from beginning to end.

FOR IMMEDIATE RELEASE
March 06, 2014

Contact: Della Domingo 
909-978-6723 
dellad@sema.org 

Editor's Note: An image is available. Please contact Monika Earle at monikae@sema.org 

 

SEMA TO HOST PRODUCT DEVELOPMENT WEBINAR

--Tools Available To SEMA Members Will Be Highlighted -- 

Webinar: Learn 10 New Ways to Better Your Product Development Process

Date: 
Mar 13 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.
Presented by: Mike Spagnola

Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.

Webinar: Fuel Your Sales with Better Product Data - An Introduction to the SEMA Data Co-op

Date: 
Apr 3 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!
Presented by: Jim Graven, SDC Director of Membership

Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!

Learning Objectives

Webinar: 411 Customer Service: 8 Words that Can Kill the Deal

Date: 
Mar 18 2014 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Information calls? Well not quite. But you will get Customer Service information you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions.

Presented by: Nancy Friedman, Telephone Doctor

Information calls? Well not quite. But you will get Customer Service information you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions.

Webinar: Opportunities for Growth - Working with the Top Auto Manufacturers, Powered by PRO

About this product:

Thursday, February 6, 2014; Dave Lalain, VP of Commercial Development for AIAG

It is an interesting time in Automotive, opportunity is everywhere, but doing business in the direct supply chain for automotive remains a challenge. AIAG has been helping the industry do business for over 30 years with common business process standards. This session will provide the guidance you need to meet the challenges. If you have tried to apply to do business with customers at almost any level you have undoubtedly encountered a maze of jargon and requirements. Dave Lalain will show you how to get the information you need to understand and meet the requirements.

As VP of the Automotive Industry Action Group’s Commercial Development team, Dave and the team are working to share best practices and optimize business processes throughout the industry. Key focus areas include Quality, Corporate Responsibility, and Supply Chain Management.

Download files in this product: PDF, WMV

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Opportunities for Growth - Working With the Top Auto Manufacturers - Powered by PRO

Date: 
Feb 6 2014 10:00am - 11:00am
Timezone: 
PDT
Facility: 
Online
It is an interesting time in Automotive, opportunity is everywhere, but doing business in the direct supply chain for automotive remains a challenge.
Professional Restylers Organization (PRO) - SEMA Council

Webinar: Twenty Ideas in Twenty Minutes - Driving Business Growth & Fueling High Performance

About this product:

Thursday, January 9, 2014; Christine Corelli, Christine Corelli and Associates

Getting customers is one thing. Between the challenges of escalating competition and "service savvy" customers, if you don’t excel in sales and every single aspect of the customer's experience, they will take their buying power elsewhere. It’s that simple. 

Creating a "Sales-Service Excellence Culture" should be a major strategic initiative in your business for 2014. Popular SEMA Show speaker and noted author Christine Corelli (christinespeaks.com) will deliver twenty ideas in a step-by-step process to get you there. Don't miss this opportunity to hear from the expert!

Download files in this product: PDF, WMV, MP3

SEMA Members may get this content for free!

Regular Price:

$19.99

Webinar: Twenty Ideas in Twenty Minutes - Driving Business Growth & Fueling High Performance

Date: 
Jan 9 2014 10:00am - 10:30am
Timezone: 
PST
Facility: 
Online
Getting customers is one thing. Between the challenges of escalating competition and "service savvy" customers, if you don’t excel in sales and every single aspect of the customer's experience, they will take their buying power elsewhere. It’s that simple.

Twenty Ideas in Twenty Minutes - Driving Business Growth & Fueling High Performance: How to Create a Sales-Service Excellence Culture
Presented by: Christine Corelli 

Getting customers is one thing. Between the challenges of escalating competition and "service savvy" customers, if you don’t excel in sales and every single aspect of the customer's experience, they will take their buying power elsewhere. It’s that simple.

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