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Local Web Search Strategies to Get New Customers

Search for yourself on Google, Yahoo! and Bing. Can you find your business? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great, then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, please join online advertising pro Jennifer Brunacini from WebVisible for a webinar Thursday, March 17, at 10:00 a.m. (PST).

How to Make Marketing and Sales Best Friends

The lack of credibility and the distrust between marketing and sales is legendary, yet absolutely unnecessary. The solution is rooted indefined process, accountability and education. Join Kevin Joyce,practice leader for Demand Generation at MarketSource, for a one-hourpresentation on bridging the gap between sales and marketing.

10 Steps to Bridging the Gap Between Marketing and Sales Departments

True Story: Sales reps call the first 10 of the 100+ leads marketing collects from an event. Nine voicemails are left, no calls returned and the sales reps move on.

The Result: Sales thinks marketing doesn’t understand their needs. Marketing spent $10,000 on an event with wasted leads. And the rift between sales and marketing grows wider.

Why Social Media Is Vital to Your Company's Brand, Image and Sales

Social media is not a fad. It has changed the way businesses engage their customers and potential customers. It has become vital to build and protect your brand as well as generate leads and sales. One challenge is staying knowledgeable on vital and emerging trends.

21 Great Customer Service Tips—How Many Do You Use?

Great customer service must be the hallmark of any successful business—not only to retain customers, but also to attract new ones. How is your staff doing? Have they become complacent? Could they use a refresher course? Gather your staff and participate in "21 Great Unexpected Customer Service Tips." These are unique techniques that will bring the service level of your organization to new heights.

SEMA Webinar: Profit-Boosting Sales Strategies That Customers Love, Competitors Envy

It’s a tough marketplace, and every sale counts. How do you gain a competitive advantage? One important component is your sales strategy. SEMA will conduct an informative webinar session that will explore the anatomy of a sale and specific actions you can take to improve and measure your sales process. Whether your company has a defined sales strategy or you want to develop an improved process, this session is for you.

Sales Strategies for a Tough Marketplace

It’s a tough marketplace, and every sale counts. How do you gain a competitive advantage? One important component is your sales strategy.

Improve Your Vehicle-Application Data, Improve Your Bottom Line

Industry studies show that most manufacturers have major “holes” in their application data, either because of errors in their fitment data, or gaps in vehicle coverage. The upcoming SEMA webinar on Thursday, November 18, will help manufacturers understand how to use industry application standards and provide their customers with more accurate application data.

Not Blessed With a Silver Tongue? Try These Keys to Successful Negotiating

Negotiating is a critical business skill. Proficiency at negotiations can be developed by anyone for use in every type of sale, including products, ideas and even selling oneself for a better job, salary or benefits. Now you can learn the keys to successful negotiating in a revealing new SEMA webinar.

Increase Your Bottom Line With Cash-Pay Business

Cash-pay business can be a great way for shops to improve their bottom line, while decreasing reliance on insurance-driven revenue. This program, presented by Automotive Body Repair News (ABRN) and BASF, will explore ways for collision repair shops to market, promote and attract customer pay business, including customizing vehicles from top to bottom.
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