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Don’t Let the Next Flap Over Social Media Be Yours

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

SEMA News—June 2011

12 Tips for Smart Policy

By Joe Dysart

   
   
Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering

Caught Looking

About this product:

Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

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Regular Price:

$1.99

10 Search-Engine Tips That Will Increase Your Online Business Now

About this product:

Thursday, June 17, 2010; Presented by: Matt Bailey, SiteLogic Marketing

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

SEMA Members may get this content for free!

Regular Price:

$19.95

How to Select and Prepare For a Web Designer

About this product:

Thursday, June 3, 2010; Presented by: Luanne Brown, President and CEO of eTool Developers

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products. Learn how to choose the ideal team.

SEMA Members may get this content for free!

Regular Price:

$19.95

A Security Primer

Hacking, once the province of teenage boys spreading graffiti for kicks and notoriety, is done today by organized, financially motivated gangs, said researchers of “Security Threat Report: 2010,”

SEMA News - May 2010

By Joe Dysart

Bulletproofing Your Online Business Life 

SEMA NEWS-MAY 2010-INTERNET

Sophos’ Graham Cluley blog regularly tracks new threats to online security.   

The Rise of the Mobile Web

While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.

SEMA News - April 2010

By Joe Dysart

By 2013, the Most Popular Way to Web Surf

  SEMA NEWS-APRIL 2010-INTERNET 
 

Gartner predicted that mobile phones will overtake PCs as the most popular device for accessing the web by 2013.  

YouTube

While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

SEMA News - December 2009

Joe Dysart

Stay on the Cutting Edge With MySEMA

SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.

SEMA News - December 2009

By Annie Kang

Online Communication Tool Provides Platform for Growth and Innovation

SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website. MySEMA provides a platform for members to stay connected with their peers as well as receive the latest news and information about the industry.

Google Chrome Browser

Business web users looking to speed up their web-browsing experience—and perhaps do it a bit more securely—may want to check out the latest offering of Google’s free Chrome browser.

SEMA News - November 2009 

By Joe Dysart

SEMA News 2.0

A new virtual edition of SEMA News is now available online via SEMA’s website—www.sema.org.

SEMA News -- August 2009
BUSINESS

 

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