Vehicle Technology

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SEMA Measuring Sessions and Technology Transfer

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About this product:

Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest. With SEMA market research revealing that most consumers purchase specialty-equipment parts within the first three months of buying new cars, manufacturers must often race to place their products on the shelves by the time new vehicles hit the dealerships. SEMA offers two manufacturer-friendly programs—Technology Transfer and Measuring Sessions—that help SEMA-member companies meet that goal.

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2010 SEMA Design Awards

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Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual. While the automakers deliver an amazing variety of products to fit dozens of market niches, they cannot possibly create a unique vehicle for every unique customer. Accessories and performance products fill that void, allowing unlimited and complete personalization of any car or truck.

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SPY SHOTS

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The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

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SEMA Measuring Sessions

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About this product:

As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

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New Vehicles That Could Affect Your Business

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During past auto show seasons, the automotive community has offered several subtle hints of a changing market.

SEMA News - June 2009
EVENTS

By Mike Magda
Photography by the Manufacturers

Don’t Waste This Crisis

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About this product:

Most economists are predicting a longer-than-usual recovery after a very sharp entry into the current recession. In conjunction, the auto industry is predicted to be in for drastic changes, not only in what it will look like and how it does business, but also in the technologies that will emerge in new vehicles. In a recent interview, SEMA Vice President of Vehicle Technology John Waraniak detailed not only where the automotive world appears to be headed, but what the association is doing to help its members ready themselves for the coming opportunities.

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Regular Price:

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