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Trends on a Roll: Tire & Wheel Market

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No single element can change the look of a car or truck like a set of tires and wheels. Thin or thick sidewalls, tall or small, chrome or painted, steel or aluminum—the combinations are endless, and each can thoroughly alter the appearance and the functionality of the vehicle. At last November’s SEMA Show in Las Vegas, a group of enthusiasts who were taking part in a marketing study confirmed the popularity of tire and wheel modifications.

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