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Engaging the Customer in a Media-Saturated World

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
SEMA Member News—March/April 2014

Engaging the Customer in a Media-Saturated World

By Wayne Williams

Wheel and Tire Trends Update

About this product:

A Look at the Marketplace With Industry Pros and Media

Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization. Anyone who walked the South Hall of the Las Vegas Convention Center during the 2012 SEMA Show understands that there is an abundance of wheel types and sizes for every vehicle and every preference. And even more variety is available through customization.

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Influencing the Wheel and Tire Industry

The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. In this role, they commit their time, experience and unique perspective in order to help guide association resources for the betterment of the industry. With this in mind, and as the result of the recent elections, WTC is positioned strongly to influence meaningful change and help promote the wheel and tire segments of the specialty-equipment market. WTC is proud to announce the new members of the committee.

SEMA Member News—September/October 2012

Influencing the Wheel and Tire Industry

  The Wheel & Tire Council (WTC) Select Committee is a group of elected volunteers who serve as advocates for their industry niche. 
 

The WTC is asking WTC mem

Marketing 101: Winning Project-Vehicle Builds

About this product:

Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

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Regular Price:

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Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media: ADVERTISING Motor Media Inc. Joe Sebergandio P. 818/248-4449, F. 818/248-4249 e-mail: joe@motormediainc.com

SEMA News—June 2012

 
   
Product and Catalog Showcase

Interested in placing an ad in th

Top Three Reasons To Join WTC

As members of WTC, the expectation is that you take off your company hat and put on your industry one. Through the collaborative efforts and experience of the select committee and membership, the WTC will continue to provide relevant education, monitor regulatory policies as they come down the pike, and work with the likes of the Society of Automotive Engineers and the Tire Industry Association to assure that our segment of industry is represented and building a prosperous future. —David Insull, Director Marketing & Procurement, Wheels & Accessories, American Tire Distributors

SEMA Member News—May/June 2012

Top Three Reasons To Join WTC

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