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Next-Generation Customer Reviews

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With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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The Gobbledygook Factor

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Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

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BTC Geek-Speak eGlossary

Knowing the Lingo Is Part of Understanding

1Sync - Formerly the UCCNet. A non - profit sub - sidiary of GS1 US (developers of the UPC code), 1Sync provides a global repository where enterprises can register item data and share standardized, synchronized supply chain information.

AAIA Legacy Standard - The original Automotive Aftermarket Industry Association electronic catalog standard for vehicle year, make, model and engine. Files are delivered in a flat file format.

ACEC - Aftermarket Council on Electronic Commerce. This organization was set up by SEMA, MEMA and AAIA to further cooperation in the creation of product information standards.

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