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Web Analytics

With Facebook often besting Google these days as the most visited site on the web, it’s no surprise that makers of web analytics software are scrambling to develop new apps aimed at scrutinizing visitor activity there.

SEMA News - June 2010 

A New Emphasis on Facebook

By Joe Dysart

  SEMA News-June 2010-Internet 
 

Before investing in any web analytics solution, you’ll probably want to give Google Analytics a try, since the online service is free.   

Enter the Future: Change or Die

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“The most rigid structures, the most impervious to change, will collapse first,” wrote Eckhart Tolle in “A New Earth.” The poet Claudian put it even more directly: “Change or die.” While the current state of the specialty-equipment industry is not that grim, Claudian’s sentiments may be appropriate when it comes to business technology.

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Search-Engine Optimization

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While there are any number of web eMarketing firms that promise to significantly boost your company’s rankings on search engines, finding one that actually delivers on that oath demands some careful shopping, according to industry experts. The still-maturing industry known as search-engine optimization (SEO) is unfortunately riddled with legions of scammers who prey on marketers and entrepreneurs, said Tom Pick, founder of WebMarketCentral.

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The Gobbledygook Factor

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Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

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Web 2.0-Enabled Press Releases

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With business communications moving at the speed of fiber-optic light for years now, it’s no wonder that the humble press release has finally caught up. Shaking off its dead-tree past for good, today’s reinvented press release is packed with a number of web 2.0 elements that make it much more interactive and, as some of the digerati might say, much more “web-viral ready.”

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Four Megatrends Driving Technology and Innovation

SEMA News -- April 2009
BUSINESS

By Steve Campbell

SEMA News, April 2009, Making Green Cool

Illustration By Scott Waraniak

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