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SEMA Measuring Sessions

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As automakers come out with more models specifically designed for personalization, attending measuring sessions is becoming ever more important for SEMA members. The sessions are an opportunity to get data and ideas for aftermarket products for new vehicles. They’re also a great place to make contacts that could result in future business.

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$1.99

Search-Engine Optimization

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While there are any number of web eMarketing firms that promise to significantly boost your company’s rankings on search engines, finding one that actually delivers on that oath demands some careful shopping, according to industry experts. The still-maturing industry known as search-engine optimization (SEO) is unfortunately riddled with legions of scammers who prey on marketers and entrepreneurs, said Tom Pick, founder of WebMarketCentral.

SEMA Members may get this content for free!

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$0.00

Get the 2010 Mustang Specs You Need at the SEMA Engineering Technology Expo

SEMA manufacturing members: Take advantage of a rare opportunity to learn the latest in CAD software, reverse-engineering tools and rapid prototyping by attending the first-ever SEMA Engineering Technology Expo on Wednesday, June 24, 9:00 a.m.–3:00 p.m.

The Gobbledygook Factor

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Companies vexed by the relentless need to continually design their websites for multiple browsers have a new challenge: the 2009 release of Internet Explorer 8 (IE8). In a phrase, it is expected to wreak havoc on a select number of websites. Apparently, IE8’s coming roll-out “may cause content written for previous versions of Internet Explorer to display differently than intended,” according Nick MacKechnie, a senior technical account manager for Microsoft.

SEMA Members may get this content for free!

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Aftermarket Data Standards - Data Standards Definitions and Resources

The industry is quickly moving to standardized data and the benefits are clear: increased sales, fewer returns, improved product exposure and faster turn-around. Good product information allows everyone to sell more parts!

- PIES (Product Information Exchange Standard)

PIES are Product Information Exchange Standards. The standard was established to define the attributes of the automotive products. These attributes include, but are not limited to: brand ID, description, price, dimensions, weights, NAFTA, UPC and HAZMAT. This is a living standard.

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