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7 Ways to Marry E-mail Marketing With Social Media

About this product:

Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.

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The Rise of the Mobile Web

While e-retailers have made a sport of predicting when mobile e-commerce should really be taken seriously, a new report from market researcher Gartner indicates that the time for guessing games is over.

SEMA News - April 2010

By Joe Dysart

By 2013, the Most Popular Way to Web Surf

  SEMA NEWS-APRIL 2010-INTERNET 
 

Gartner predicted that mobile phones will overtake PCs as the most popular device for accessing the web by 2013.  

Speed and Google

In a move that is raising eyebrows in the online marketing world, Google is intimating that companies with websites that download faster than those of competitors could soon be given preference in Google search-engine returns.

SEMA News - March 2010

Faster Sites Could See Higher Rankings in 2010

By Joe Dysart

  SEMA NEWS-MARCH 2010-INTERNET 
 

Firebug, a Firefox add-on, works in concert with Google Page Speed to help uncover problems with download speed.   

Green Racing: Why Should You Care?

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Automakers spent a good deal of effort at this year’s auto shows focusing on electrics, plug-in hybrids and a range of alt-technology hopefuls. Interesting future-view sort of stuff. Here in the present tense, there is a quiet reality that warrants the focus of the performance aftermarket: the great majority of vehicles that are on the road today, and those we will be buying in the coming 5, 10 or even 15 years, will involve an internal combustion engine and a consumer looking for efficiency without sacrificing performance.

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Stay on the Cutting Edge With MySEMA

SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.

SEMA News - December 2009

By Annie Kang

Online Communication Tool Provides Platform for Growth and Innovation

SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website. MySEMA provides a platform for members to stay connected with their peers as well as receive the latest news and information about the industry.

The Changing Landscape of Mobile Electronics

About this product:

Other than powertrain components that have to coexist with vehicle on-board computers, mobile-electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that they have to have these cool products on their vehicles.

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Business Efficiency 101

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Keeping with the theme of trying to do more with less, SEMA’s Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information. The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.

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Next-Generation Customer Reviews

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With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form. Retailers that have already seen online reviews translate into healthy sales increases are rolling out next-generation versions of their sites faster than you can say “thumbs up.”

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SEMA and CAR Report: OEM Powertrain and Platform Changes That Will Impact Your Business

In a multi-phased series of specialty-equipment industry forecasting reports, SEMA and the Center for Automotive Research (CAR) will provide insight to help members increase the understanding and awareness of vehicle technology challenges and opportunities to support their business development and planning efforts.

New Products

Agri-Cover announces the release of the all-new Autolock electric tarp system.

SEMA News - August 2009

Agri-Cover (ACI)
Autolock Electric Roll Tarp

Agri-Cover announces the release of the all-new Autolock electric tarp system. AutoLock’s exclusive dual-drive system consists of a high-strength Kevlar driveline and 3-inch aluminum roll tube that work together to provide a powerful front and rear drive system.

Agri-Cover (ACI)
800/233-4655

 

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