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2009 SEMA Show Exhibitors Showcase a Truck Load of New Gear

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South Hall’s Finest

Here are just some of the dynamic products that debuted in the Truck, SUV and Off-Road section of the 2009 SEMA Show.

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Truck, SUV and Off-Road Trends

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The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck, sport utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market. Still, while ruts and rocks obscure the way, brighter vistas are coming into view.

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Regular Price:

$1.99

Top 100 Truck, SUV & Off-Road Retailers

Henry Ford built the first pickup in 1925, sold it for $281 and started a religion. It’s a platform that enthusiasts have taken and transformed from utility vehicle into the most versatile canvas for specialty equipment.

SEMA News - April 2010 

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