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Marketing for Small Business, Part III

By Regis Finn We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News and inexpensive ways to promote a business on the web in the November/December 2012 issue. In this third installment, we’ll discuss the need or lack of need for print material for a small business.

SEMA Member News—March/April 2013 

Marketing for Small Business, Part III

Print Material

By Regis Finn

Marketing for Small Business, Part III

We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News and inexpensive ways to promote a business on the web in the November/December 2012 issue. In this third installment, we’ll discuss the need or lack of need for print material for a small business.

SEMA Member News—January/February 2013

Marketing for Small Business, Part III

Print Material

By Regis Finn

Marketing for Small Businesses, Part II

We discussed the importance of attending consumer-based shows and events in the May/June 2012 issue of SEMA Member News. In this issue, we’ll look at inexpensive ways to promote your business on the web.

SEMA Member News—November/December 2012

Marketing for Small Businesses, Part II

Internet Presence on the Cheap 

By Regis Finn

Small-Company Marketing

Part 1: Attending Consumer Events Whether yours is a young manufacturing company, retail store or repair shop, you know that a good marketing plan is vital to the growth of your business. In this series of articles, we will address the ins and outs of marketing, beginning this time with the importance of attending consumer events. Consumer events put you in front of potentially thousands of new customers where you can hear firsthand what people think of your products or services. Feedback can help you improve existing products or give you ideas for new ones, and walking an event can open your eyes to developing trends.

SEMA Member News—September/October 2012  

Small-Company Marketing

Part 1: Attending Consumer Events

By Regis Finn

Joint Reception a Sterling Success

If you’ve read previous Street Performance Council (SPC) articles in SEMA Member News or happened to overhear conversations about SEMA volunteer work, you know that collaboration between the various SEMA councils is an important goal and objective of Tyler Tanaka as incoming chairman. This has also been an initiative of SEMA Chairman of the Board Paul “Scooter” Brothers, and Tanaka was pleased to report that the SPC Select Committee answered that challenge with the first joint SPC/Young Executives Network (YEN) council reception at the 2011 SEMA Show.

SEMA Member News—March/April 2012

SPC Chair-Elect Brian Reese Sets Goals

Brian Reese will become the chairman of the Street Performance Council (SPC) at the conclusion of Tyler Tanaka’s term as the current chairman. Under Tanaka’s tutelage, Reese will spend the next two years learning the ropes and developing the skills to steer the council’s Select Committee. SEMA Member News recently took advantage of the opportunity to ask Reese about his goals now and in the coming years, and we opened the discussion by looking at the decision to combine the SPC reception with the Young Executive Network (YEN) reception and move them to a new night.

SEMA Member News—January/February 2012

2011 SEMA Business Technology Symposium Yields Insights

To help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

SEMA Member News—November/December 2011

Collaboration

Collaboration is a frequently used term, but rarely do we get the chance to participate professionally in true collaborative efforts. I have made it one of the Street Performance Council’s (SPC) goals to better partner with SEMA, our sister councils and outside organizations in order to bring about the advancement of our unique individual groups.

SEMA Member News—September/October 2011 

A Few Words With the New SPC Chairman

The next chairman of the Street Performance Council (SPC) has been involved with the organization since it was a fledgling committee trying to get attention for tuner manufacturers and enthusiasts. Tyler Tanaka, vice president of business development for PostRelease, a developer of next-generation interactive entertainment and rich Internet applications, has been an active participant in the automotive aftermarket for more than 20 years. Foreseeing the importance of forums and social networks, he became an early adopter and firsthand user. SEMA Member News recently engaged in a Q&A session with this forward-thinker.

SEMA Member News—July/August 2011

Going Mobile—The Marketer’s Dream

        If that sounds overstated, consider that worldwide shipments of smartphones in 2010 alone—mobile phones running a BlackBerry, Android, Apple, Palm or Windows operating system with advanced features, such as Internet access—were 270 million units, a 55% increase over 2009. Tablet devices, such as the Apple iPad, are rapidly becoming a significant force in mobile marketing, with forecasted 2011 sales between 35 million and 70 million units. In fact, more people are projected to access the Internet with a mobile device than with a computer by 2013.

SEMA Member News—May/June 2011

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