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Web Analytics Update

The Latest Tools for Getting the Most From Your Web and Social-Media MarketingBusinesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing. In social media, those just getting started in analytics would do well to check out Hootsuite. A powerful social-media dashboard that allows users to manage all of their postings and other activities on all the major social-media networks, Hootsuite is also packed with a wide variety of analytical tools that show how well you’re doing on social media.
SEMA News—October 2014

INTERNET

By Joe Dysart

Facebook’s Crackdown on Free Business Posts

For Many, a Bitter PillBusinesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.
SEMA News—September 2014

INTERNET
By Joe Dysart

8 Ways to Deal With Bad Online Reviews

While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...
SEMA News—July 2014

INTERNET
By Joe Dysart

Trending: The Importance of Blogging

By Regis FinnThe word “blog” originates from the word “weblog” (web log). In its simplest form, you can look at it as a digital online journal or a diary, but it can directly affect how high your webpage ranks. Here are some key points to keep in mind when writing blogs...
SEMA Member News—March/April 2014

Trending: The Importance of Blogging

By Regis Finn

The Twitterization of Facebook

A Whole New Way for Companies to Promote With HashtagsCompanies looking to join highly specific conversations happening on Facebook now have an easy way to get there: Facebook hashtags. Essentially, Facebook allows users to categorize a conversation they’re having on the social network by using a simple hashtag (#) and keyword in their post. For example, log onto Facebook and type #InternetMarketing in Facebook’s search box, and you’ll be presented with all the posts on Facebook coded with that hashtag/keyword.

SEMA News—February 2014

INTERNET
By Joe Dysart

Social Network Users Talk 2012 SEMA Show

Here is just a sample of recent comments about the 2012 SEMA Show as seen on LinkedIn, Twitter and Facebook.  

Making the Most of Facebook’s Design Change

About this product:

While Facebook’s new look has left many businesses in a scramble, migrating to the new, mandatory change need not be accompanied by gnashing of teeth. Armed with insights from web marketing experts, companies will be able to cruise through the upgrade—and perhaps dust a competitor or two—unfazed.

SEMA Members may get this content for free!

Regular Price:

$1.99

Webinar: Email Marketing 301

Date: 
Dec 8 2011 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools?

Presented by: Grant Johnson, ClickMail Marketing, Inc.

You've got the basics of email marketing dialed in, but how can you take this important marketing and sales tool to the next level? How do you effectively integrate it with your other digital tools? Join the SEMA Education Institute (SEI) and presenter Grant Johnson, ClickMail Marketing, for Email Marketing 301. This session will present advanced email tactics and strategies including:

Solutions That Deliver

About this product:

Marketers looking for an extremely robust tool to monitor social media should take a close look at offerings from Crimson Hexagon, evolve24 and NetBase, according to market research firm Forrester, a company with a longstanding reputation for objective market analysis. All three social media dashboards “excel in their data processing abilities,” said Zach Hofer-Shall, a Forrester analyst.

SEMA Members may get this content for free!

Regular Price:

$1.99

Webinar: How to Get Your Direct Mail Read, not Trashed

Date: 
Nov 17 2011 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar on Thursday, November 17, 10:00 a.m. (Pacific) as he explores creative ways to effectively use direct mail.

Presented by: Jon Goldman, Brand Launcher

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar on Thursday, November 17, 10:00 a.m. (Pacific) as he explores creative ways to effectively use direct mail.

During this session, Jon will cover: 

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