SEMA Webinars

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine-tune your strategy quickly to ensure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, Thursday, September 1, at 10:00 a.m. (PDT), as we learn about "Google Insights for Search and Global Market Finder."

SEMA will be presenting two new exhibitor series webinars exploring critical information to help SEMA Show exhibitors make good choices so they can optimize their Show experience. The first part will be presented by 2010 SEMA Hall of Famer Chuck Schwartz of ConvEXX, Tuesday, August 23, from 10:00 a.m.–11:00 a.m. (PDT). The second will be presented by Jennifer Carr of ConvExx, Tuesday, August 30, from 10:00 a.m.–11:00 a.m. (PDT).

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum where people connect, inform and inspire others, and it acts as a distribution platform for original content creators and advertisers large and small.

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, keywords, videos, social networking and online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Year after year, e-mail continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your e-mail campaigns up another notch and fully leverage this important medium.

Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections, in fact, will often determine if you close the sale or lose it. Great sales people know that handling objections effectively is a critical step in the sales process—and a skill that can be learned by anyone.
 


New-product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost effective? Join Mark Scheetz, GoEngineer, on Thursday, June 23, at 10:00 a.m (PDT), for a new SEMA Education Institute (SEI) webinar as he discusses 3-D CAD software applications for the automotive aftermarket.

E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

What is the best litigation-avoidance strategy? It’s not to litigate. Your job is to focus on closing deals, customer retention and increasing ROI—not lawsuits with your suppliers. So what is the best strategy? Develop well drafted supplier contracts, terms, agreements and related documents.

What is the best litigation-avoidance strategy? It’s not to litigate. Your job is to focus on closing deals, customer retention and increasing ROI—not lawsuits with your suppliers. So what is the best strategy? Develop well drafted supplier contracts, terms, agreements and related documents.