SEMA Webinars

The SEMA 2012 Annual Market Study will be released the week of April 9. This annual report will help SEMA-member companies to better understand the overall specialty-equipment market and its components.

Just as with personal fitness, there are many aspects to managing the well being of a customer service effort. Businesses with healthy customer service practices maximize customer interactions and ultimately produce more sales and greater profitability.

Robert Spector, of Robert Spector Consulting, has been involved in customer service since the age of 13, when he first went to work in his mother and father’s butcher shop. Working alongside his parents, he learned firsthand what it takes to take care of customers—and to keep them loyal. Those lessons inspired his latest book, The Mom & Pop Store, which features interviews with successful independent retailers from all over the world.

SEMA strongly encourages all companies with council memberships to join us January 16 and be part of a volunteer-focused future. The SEMA Education Institute (SEI) will host a webinar entitled, "Building Your Volunteer Toolkit," Monday, January 16, at 10:00 a.m. (PST). This session will kick off the SEMA Leadership Webinar Series, which will provide best practices for volunteer leadership and participation. Join us and be part of designing SEMA's first-ever volunteer online toolkit.

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar, Thursday, November 17, at 10:00 a.m. (PST) as he explores creative ways to effectively use direct mail.

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure its benefits. Join the SEMA Education Institute (SEI) and presenter Jason Falls for this free informative webinar, Thursday, October 13, at 10:00 a.m. (PDT).

Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies, presented a recent SEMA webinar regarding five proven strategies to grow your fan base and create a community on Facebook.

TPMS 101 will be a fast-paced, interesting and informative webinar that provides industry insights into identifying and maximizing selling opportunities. Uncover simple and practical sales strategies that will allow you to comfortably capitalize on this untapped revenue stream.

There are hundreds of ways you can increase your Facebook fan base, but you only have so much time in the day. To cut through all the noise online and get real results, learn five proven strategies that will attract high-quality fans who have a genuine interest in your business.

SEMA will present its second webinar in a two-part exploration of necessary information to help SEMA Show exhibitors make good choices so they can optimize their Show experience.