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The Fix Is In: More Tools & Equipment Exhibitors Commit to the SEMA Show

Manufacturers in the Tools & Equipment section will highlight a wealth of wrenches, lathes, grinders and air guns. The section will also house heavier-duty products, such as engine-building equipment, dynamometers and wheel-alignment systems, as well as air-conditioning units, body shop accessories, hoists and lifts. Get a first-hand view of what’s new by visiting the North Hall to see what you might incorporate to make your own shop more efficient and more profitable.

View the Interactive 2010 SEMA Show Floorplan Here

You don't have to wait for the opening of the 2010 SEMA Show on November 2 to view the featured exhibitors, special exhibits and related Show activities in Las Vegas. The online floorplan is active now! Click here to begin your SEMA Show experience today.

SEMA President Highlights What's New at the SEMA Show

An annual focal point of automotive industry innovation, the SEMA Show connects manufacturers and retailers to deliver showcase products to the world's auto enthusiasts. SEMA President Chris Kersting shares some insight on the new, innovative programs available to 2010 SEMA Show attendees.

SEMA and DUB Partner to Bring DUB Show Tour Live to 2010 SEMA Show

DUB Magazine's traveling automotive lifestyle event, "DUB Show Tour Live," will make the final stop of its 2010 calendar at the SEMA Show. 

More Than 110,000 Direct Mailers Delivered to Eight Buyer Segments on August 31

SEMA's recent direct-mail campaign targeted more than 110,000 SEMA Show buyers across eight different industry segments—just one component in an overall strategy that includes print, online and telephone outreach.

Photo Gallery From the 2009 SEMA Show: Tundra, Tacoma, RAV4 and More From Toyota

Here is a collection of Toyota project vehicles that were displayed at the 2009 SEMA Show. The gallery is part of the photo database that is available on This Toyota collection contains more than 60 vehicle photos taken during the 2009 event and features many of the rides included in the Toyota stable, such as the Prius, Tundra, Venza, RAV4, Tacoma and more.

The photo database is searchable by vehicle make, model, year, exhibiting company's name or vehicle category. Check out all of the photos at

Custom Wheels & Accessories Market Continues to Shine at SEMA Show

Wheels are often the first product consumers install on their vehicles. First introduced to the United States market around 1977, specialty/performance tires often follow the custom-wheel market. What started out as a hot-rod or racing –only item has now gone mainstream so that every vehicle on the road is a potential candidate for custom wheels. In fact, about a third of all new-vehicle buyers modify their vehicle by adding custom wheels. Consumers who upgrade the wheels on their vehicles will usually also purchase higher-performance tires.

New Industry Award to Debut at the 2010 SEMA Show

For the first time, exhibitors will determine the hottest cars and trucks of the SEMA Show simply by their choice of feature vehicles. The most prevalent car, truck and 4x4/SUV will be recognized with the inaugural SEMA Award.

Four Ways to Stay in the Know During the SEMA Show

The SEMA Show is quickly approaching. Many have already finalized their travel arrangements, booked their hotels, confirmed their credentials and mapped out their on-site strategy. With so much going on during the week, it's important to have a list of required reading materials while at the Show. How do you plan to stay in the know during the SEMA Show?

To help ensure that you don't miss out on the important happenings while in Las Vegas, take note of the following required reading materials.
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