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Is the Thrill Gone? Shifting Attitudes Toward Cars

Is the love affair with the car over? Say it isn't so! Recent studiesindicate a major shift in Gen Y's perception of the automobile.Historically, kids have relied heavily on the car to connectsocially—but not anymore.

Register Early and Save: Get Into the SEMA Show for Just $25

Buyers: October 17 is the last day to register for the 2010 SEMA Show and save $50 on early-bird registration. Register now and pay just $25!

WTC Reception Promises Island Attitude and Awards

  WTC Reception
  The WTC will be bring some island attitude to the Las Vegas desert at this year’s SEMA Show in the form of a new Tropic Awards Reception. Complete with island fare, libations and leis, the council will use the beautiful backdrop of the Renaissance Hotel’s Pool and Envy Cellar to create an oasis retreat from the hustle and bustle.
The Wheel and Tire Council (WTC) is bringing an island attitude to its annual industry reception at the 2010 SEMA Show. Held Wednesday, November 3, from 5:00 p.m.–7:00 p.m. at the Renaissance Hotel’s Pool and Envy Cellar, the council will use the gathering to honor the industry and recognize its lifetime achievement recipient.

In addition to the awards, tropical fare and libations, WTC members and guests will be entertained by comedian Mike Stigs. So grab your Hawaiian shirt and join the WTC for a night of island attitude and awards. For more information contact Gina Ledesma at

Get Your Car in Gran Turismo

Now in its eighth year, the Gran Turismo Awards recognize the best vehicles shown at the 2010 SEMA Show in five different categories. The culmination of the awards is the Best in Show vehicle, which is personally selected from the category winners by Gran Turismo creator Kazunori Yamauchi and announced at the Gran Turismo Awards ceremony.

SEMA Show Vehicle Technology Keynote Address to Feature GM President Mark Reuss

The 2010 SEMA Show will begin with the inaugural SEMA Vehicle Technology Keynote featuring Mark Reuss, president of General Motors North America. As an automotive enthusiast and long-time advocate of SEMA, Reuss will open up the Vehicle Technology Briefing Program on Driving Green Performance, Tuesday, November 2, 2010, at 9:00 a.m. in the Las Vegas Hilton Theatre.

Get Your Parts on the SEMA Scholarship Ford Fiesta

The specialty-equipment industry is joining together to customize and auction off a brand-new ’11 Ford Fiesta, donated by Ford Motor Company. The vehicle will be prominently displayed at the 2010 SEMA Show and proceeds from the auction will benefit the SEMA Memorial Scholarship Fund.

Brazilian Businesses - SEMA Show 2009 Analysis

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This report analyzes the Brazilian attendees of the 2009 SEMA Show.

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Powersports Industry Experts Host Free Preview of the 2010 SEMA Show

Powersports dealers should not miss the high-level training from industry experts Gart Sutton & Associates (GSA). GSA will present 10 dedicated powersports workshops during the 2010 SEMA Show on Monday, November 1 and Tuesday, November 2, at the Renaissance Hotel. The workshops will cover topics including parts and accessories, finance and insurance, sales, service and dealership management.

WD-40/SEMA Cares Mustang Takes Shape With Custom Paint Job

The custom PPG yellow and blue pearl paint is now dry on the “WD-40/SEMA Cares Mustang,” a custom version of the ’11 Ford Mustang GT being built by WD-40 and SEMA Cares. Specialty-equipment companies donating parts, equipment and services to the next stages of the project include: Hotchkis Suspension, Katzkin, L&G Customs, Nitto and Polk Audio.

SEMA Show 2009 Photo Gallery—Accord, Element, S2000 and More From Honda

Here is a photo gallery of the Honda display vehicles featured at the 2009 SEMA Show. There are more than 30 vehicles in the collection, and the photos are part of The photos are searchable by vehicle make, model exhibiting, company name and more. The site also includes photos of all of the new products introduced in the 2009 SEMA Show New Products Showcase.
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