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Technology Disruption and Future-Proofing Your Business

As part of our annual look at where automotive technology currently stands and where it is heading, SEMA News again engaged in a wide-ranging conversation with John Waraniak, SEMA’s vice president of vehicle technology.

How Waterborne Paint Is Changing the Auto Industry

Paint has long been a necessary product in the automotive world. Perhaps the most prolific painters in the automotive sector, other than OEMs, would be shops operating in the repair and refinish segment. These are auto-body shops that make a living on being able to paint fast, match colors perfectly and be economical in the process.

Keeping Hackers Out: 10 Major IT Security Trends

While the Internet’s white hats have done a great job of keeping the medium’s darker forces at bay, security experts predict that the web will still remain a dangerous place for businesses in the coming year—especially those without digital smarts.

Finding the Right Mobile App for Your Business

“Is there an app for my business?” With the explosion of smartphones and mobile devices, this may be a question you’re asking yourself. After all, apps are fast becoming one of the latest marketing trends, offering significant branding and revenue opportunities for a company.

SEMA News Showcase—More Coverage for Your Catalogs and Products

Generate buzz for your products and services by participating in the 2012 SEMA News Product and Catalog Showcase featured in the June issue of SEMA News.

SEMA Heritage: Ted Halibrand

Ted Halibrand didn’t invent the performance wheel, but his influence over the category looms large. He was a car guy long before the wheel business, working on and racing midgets on Southern California’s oval tracks during the years leading up to World War II.

SEMA News Expands Coverage to Connect Readers With Valuable Resources

SEMA News—the official publication of SEMA—is extending the content of the monthly magazine to include in-depth coverage of industry suppliers on a regular basis.

Opinion Leaders Flood Social Media Channels During 2011 SEMA Show

A special group of enthusiasts were invited by SEMA to attend the 2011 SEMA Show to participate in a social-media campaign. They were granted access to the Las Vegas Convention Center on Thursday, November 3, to carry out a special mission—identify at least five hot, new products and broadcast their opinions across the Internet.

Proven Principles for Trade and Consumer Advertising

A company might produce the best product the world has ever seen, but it may as well not exist if people don’t know about it. That’s why retail advertising to end-users is crucial to bringing business into a store or to a sales website. And for manufacturers, advertising to both retail and wholesale customers is vital to moving inventory from the warehouse to store shelves and, ultimately, to installation on a customer’s car or truck.

Why Your Company Needs to Stake a Claim on Google+

While Google+ boasts 40 million members, it’s still relatively small for a social network. Nonetheless, many businesses have wasted no time scrambling to set up their own pages there. Search-engine optimization (SEO) experts say that the land grab is a smart move, since businesses with a presence on Google+ are expected to move up higher on Google search-engine returns.
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