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SEMA Heritage—Contemporary Cab-Over

Even if you’ve never seen the actual Deora show vehicle, chances are good that if you’re of a certain age, you built one as a plastic model kit or had a die-cast version in your Hot Wheels collection when you were young.

SEMA Council & Network Leaders Talk Industry Trends for 2014

SEMA News annually turns to the leaders of the association’s councils and networks for the December issue to seek their views about how the industry is shaping up for the coming year. The chairs or chairs-elect of each group provide responses based on what their organizations and their companies are seeing within their marketplaces. Their responses provide helpful insights for businesses in every segment of the marketplace.

Retailer Spotlight: Chuck’s Truck Accessories and Line-a-Bed Sales

Many of the most famous names in the history of the automotive specialty-equipment industry started as family endeavors.

Best Practices: Choosing the Right PR Agency

Getting products in front of potential customers is the lifeblood of marketing. Whether through straightforward advertising placed in pertinent outlets or through creative ventures handled by public relations (PR) agencies, getting the word out is key.

SEMA-Member Product and Catalog Showcase

New catalogs and products from SEMA member-companies. For more pricing information or to download a copy of the current SEMA News rate card, visit www.semanews.com.

SEMA Heritage—Bonneville Giants

On October 2, 1964, Walt Arfons’ Wingfoot Express, with Tom Green at the wheel, earned a place in land-speed racing history by setting a new record of 413.20 mph, besting the previous 407.45 mark set the previous year by Craig Breedlove.

The SEMA Show: Now Reaching Consumers

Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

SEMA Heritage: Dean Jeffries

Dean Jeffries, custom car painter, striper and builder, died in his sleep in early May. He was 80 years old. Jeffries was among the most talented of the men who shaped car culture in the ’50s and ’60s, though his profile was somewhat lower than that of George Barris, Ed Roth or Ken “Von Dutch” Howard.

Update Your SEMA Show Directory Listing

The SEMA Show Directory is one of the key resources that buyers use to locate exhibitors in the Las Vegas Hotel and the Las Vegas Convention Center.

Update Your SEMA Show Directory Listing

The SEMA Show Directory is one of the key resources that buyers use to locate exhibitors in the Las Vegas Hotel and the Las Vegas Convention Center.
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