SEMA News

Syndicate content

SEMA News' 35 Under 35—Honor Today's Innovators

For the third consecutive year, SEMA News is looking to highlight top-tier talent in the automotive aftermarket industry who are under the age of 35.

Coming Up in SEMA News: 2014 SEMA Membership Directory

SEMA News is a monthly magazine published by SEMA that reaches more than 18,000 key automotive specialty-equipment businesses.

Coming Up in SEMA News: 2014 SEMA Membership Directory

SEMA News is a monthly magazine published by SEMA that reaches more than 18,000 key automotive specialty-equipment businesses. 

Coming Soon! Your SEMA Account Representative

For the first time in 50 years, each SEMA member will soon have a single, dedicated point of contact for all things SEMA.

The SEMA Show: Now Reaching Consumers

Although there are instances where guests and VIPs are allowed to visit the SEMA Show, the vast majority of the more than 126,000 attendees are members of the industry. And yet data indicates that the SEMA Show is more than ever before boosting consumer perceptions of automotive culture, the idea of customization and interest in the latest model year’s offerings of cars and trucks.

The SEMA Award—Showcasing the Industry's Coolest Cars, Parts and Companies

Each year, SEMA recognizes four vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.

Best Practices—Product Packaging

A package for an automotive product serves multiple purposes, the most important of which is protection.

App Use Vs. Web—More Opportunities to Collect Solid Marketing Data

With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.”

The Limitations of One-Size-Fits-All Websites

While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.

New Products From SEMA Members

New product announcements from SEMA member companies, including Astro Pneumatic Tool, Cloud-Rider Designs, BedRug, DefenderWorx and Escort.

Add to calendar