SEMA Mustang Build Powered by Women

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SEMA Scores Big Win With Women’s Mustang Build

The SEMA Mustang Build Powered by Women won PR Daily’s 2013 Nonprofit PR Award for Best PR on a Shoestring Budget.

SEMA Mustang Build Powered By Women

Ford Motor Co. and the Specialty Equipment Market Association (SEMA) teamed up to present the SEMA Mustang Build Powered by Women. Under the direction of the SEMA Businesswomen’s Network (SBN) and built entirely by SBN members, the project is designed to shine the light on women working in the automotive aftermarket and encourage more women to pursue careers in the industry. The vehicle will be auctioned with proceeds going towards the SEMA Memorial Scholarship Fund to help foster our next generation of industry leaders.

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00 a.m.—the opening day of the 2012 SEMA Show in Las Vegas. The ’13 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months.

SEMA Mustang Build Bios

 

Rose Kawasaki – Vehicle Build Chair
SBN Chair-Elect
Vice President - Exports International LLC

Mustang Modifications List

SEMA Mustang Build Powered by Women

Sponsored by Ford Motor Company and Source Interlink Media

2013 Ford Mustang GT/CS 6 Speed – “High Gear”


SEMA Mustang Build Powered by Women

Aftermarket Product Specs:

Powertrain:  

SBN Mustang Project Update: “High Gear” Gets Custom Paint Job and More

The SEMA Mustang Build Powered by Women has completed week three and four of its eight-week build, and progress is beyond everyone’s wildest expectations. For those of you just tuning in to this historical project, Ford Motor Co. donated a ’13 Mustang GT to SEMA and the SEMA Businesswomen’s Network (SBN), and the vehicle is being modified entirely by SBN members.

30 SEMA-Member Companies Supply Products for the 
SEMA Mustang Build Powered by Women


The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show, Tuesday, October 30, 2012.

Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women

The all-female vehicle customization project known as the SEMA Mustang Build Powered by Women, featuring a 2013 Ford Mustang GT donated by Ford Motor Company, is on target for the unveiling of winning design "High Gear" at this year's SEMA Show on Tuesday, October 30, 2012. The customized vehicle, which was built at Source Interlink Media's headquarters in El Segundo, CA, will be auctioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation, an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

For Immediate Release

Media Contacts:
Della Domingo, SEMA: 909/978-6723, dellad@sema.org
Elizabeth Weigandt, Ford: 313/845-4147, eweigand@ford.com

Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women

Vehicle to be unveiled at 2012 SEMA Show then auction off to raise funds for SEMA Scholarship Fund

Weeks 1 & 2 Update: SEMA Mustang Build

After months of conference calls, careful planning, procuring parts and recruiting team members, the SEMA Mustang Build Powered By Women came together Monday, July 9, at Source Interlink headquarters in El Segundo, California. Everything was in place for this historic project, including the beautiful new ’13 Ford Mustang GT.

Now Underway: SEMA Mustang Build Powered by Women

For this year’s SEMA Show, Ford Motor Co. and SEMA have teamed up on a unique project: the SEMA Mustang Build Powered by Women. Under the direction of the SEMA Businesswomen’s Network (SBN) and built entirely by SBN members, the project is designed to shine the light on women working in the automotive aftermarket and encourage more women to pursue careers in the industry.
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