SEMA Education Institute (SEI)

Overseas markets are increasingly lucrative for SEMA members. But pitfalls await the inexperienced.

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products?

Motivating a sales team takes more than a "one-size-fits-all" approach. Factors such as time, tactfulness and the ability to adapt can make the difference between motivating employees with the appropriate support or losing their attention and suffering the consequences of an unmotivated, disengaged staff.

Starting off 2013 with your sales idling instead of driving forward? A third-party financing program can jumpstart your automotive equipment sales through an easy-to-use leasing solution customized to fit your customers’ budgetary constraints and growing needs.

Where can you find more customers? If you've been chasing some of your competitors' customers for a while, you already know that bringing new customers into your fold is not an easy task. The SEMA Education Institute (SEI) tackled this issue and more when it featured Christine Corelli of Christine Corelli & Associates Inc. in a recent webinar entitled, “Capture Your Competitors’ Customers and Keep Them.”

Aftermarket manufacturers now have a new tool to help spur sales—the SEMA Product Training Center. A joint effort of the Light Truck Accessory Alliance (LTAA) and the SEMA Education Institute (SEI), this new program allows manufacturers to efficiently and effectively provide product training to hundreds or even thousands of resellers throughout the industry for what they might spend to educate only a few using traditional means.

Forget tough. Today’s competition is fierce! Now, more than ever, your commitment to establishing a true "team" culture is not optional—it is vital to the success of your automotive aftermarket business and a major key to survival in today’s volatile economy. 

It’s no secret that technology is rapidly changing the way products are conceived and delivered to market. From online open innovation models to product creation software, and surface scanning tools to additive manufacturing equipment, businesses are changing the way they think about product development.

Where can you find more customers? If you've been chasing some of your competitors' customers for a while, you already know that bringing new customers into your fold is not an easy task.

The week after the SEMA Show is a prime opportunity to generate results from your marketing and sales efforts. With a bundle of leads—vendors, customers, prospects, media reps and industry peers—the week following the Show is a crucial time for follow-up.