SEMA Cares

Excitement continues to build around the WD-40/SEMA Cares project vehicle’s introduction at the 2011 SEMA Show, and the build is finally complete. The custom car made recent stops at Street Scene Equipment, Lanzini Body Works and, of course, Foose Design for the final touches.

The WD-40 brand has a new interactive webpage to promote its partnership with legendary hot-rod designer Chip Foose. On the site, visitors can view “Chip’s Tips,” a series of how-to online videos that show Foose using the WD-40 multi-use product to help build, restore and maintain vehicles.

eBay Motors will return for the third consecutive year as the presenting sponsor of the Pinewood Drag Races in support of the SEMA Cares children's charities. Held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser, the SEMA Cares Pinewood Drag Races will take place July 29, 2011, at 12:00 p.m. at the Renaissance Hotel in Long Beach, California. The finals will occur during the cocktail reception shortly before the banquet begins. Proceeds from this fundraiser will benefit two worthwhile children’s charities—Childhelp and Victory Junction Gang Camp.

Held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser, the SEMA Cares Pinewood Drag Races, presented by eBay Motors, will return July 29, 2011, at 12:00 p.m. at the Renaissance Hotel in Long Beach, California. The finals will take place during the cocktail reception shortly before the banquet begins.

Introduced at the 2010 SEMA Show in Las Vegas, the WD-40/SEMA Cares Mustang was auctioned off for $100,000 at the 40th annual Barrett-Jackson Classic Car Show and Auction in Scottsdale, Arizona, on Saturday, January 22, to benefit the Childhelp and Victory Junction Gang Camp children’s charities.

"We had never donated in the past; I guess we’re picking up where someone else left off," said Robert Donato, president of SICE USA, Ltd. Recently, Donato's company made an incredibly generous donation to the SEMA Cares foundation, contributing a Teco 28TI/UPH/BPS/PO tire changer valued at more than $10,500 for an eBay auction. Shipped direct from Italy and prominently displayed at the 2010 SEMA Show, the machine included a pneumatic bead assistant to handle tough tire/wheel combinations, including low-profile and run-flat applications.