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New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty Equipment Market Association (SEMA), the authoritative source for research, data, trends and market growth information for the specialty auto parts industry, released the results of a new study entitled "Influence of Accessories on New Vehicle Sales." Key findings are that accessories influence more than 1 million new vehicle sales each year, help reinforce customer satisfaction, and can substantially increase sales at the dealership level.  In addition, the study shows that accessorization can influence new car shoppers to choose vehicle platforms that are accessory-friendly, even influencing those who do not actually accessorize their vehicle.

FOR IMMEDIATE RELEASE

Contact:  Della Domingo
909/978-6723
dellad@sema.org

 

Middle East Regulators Collaborate With SEMA Industry

Officials with the Emirates Authority for Standardization and Metrology (ESMA) have signed a memo of understanding with SEMA that recognizes the growing importance of the specialty equipment market in the United Arab Emirates.

FOR IMMEDIATE RELEASE

Media Contact:
Peter MacGillivray, peterm@sema.org
SEMA 909/396-0289

Editor's note: To request a high-res image (seen here, http://www.sema.org/sema-enews/2011/09/middle-east-regulators-collaborate-with-specialty-equipment-market), please contact Della Domingo at dellad@sema.org or 909/978-6723.

Webinar: Industry Trends: How Accessories Influence New Car Sales

Date: 
Mar 31 2011 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.
A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Join Gavin Knapp, Senior Manger of SEMA’s Market Research Department, on Thursday, March 31, 10:00 a.m. Pacific/1:00 p.m. Eastern as he highlights results from a recent study. Learn the:

Webinar: Local Search - Free & Low-Cost Strategies to Get New Customers from the Web

Date: 
Mar 17 2011 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
Search for yourself on Google, Yahoo! and Bing. Can you find your business listed? Now search again for your type of business and location, such as “racing parts Los Angeles.”
Presented by: Jennifer Brunacini, WebVisible, Inc.

2011 SEMA Show Exhibitor Summit

Date: 
May 2 2011 3:30pm - May 4 2011 12:00pm
Timezone: 
PST
Facility: 
Las Vegas Convention Center
City: 
Las Vegas
State: 
Nevada
SEMA is excited to announce that the 2nd annual SEMA Show Exhibitor Summit will be held May 2–4, 2011 at the Las Vegas Convention Center and the Cosmopolitan Hotel.

SEMA is excited to announce that the 2nd annual SEMA Show Exhibitor Summit will be held May 2–4, 2011 at the Las Vegas Convention Center and the Cosmopolitan Hotel. The inaugural Summit was a huge success and an exhaustive program of educational sessions has been created to ensure those in attendance will greatly benefit from the event.

Upcoming Conference to Provide Auto Installers and Restylers With Valuable Product Knowledge and Hands-on Training

The Professional Restylers Organization (PRO), a council of the Specialty Equipment Market Association (SEMA), will host the 2nd annual Technical Skills & Training Conference (TSTC), a one-day training program where installers and restylers will be able to learn about new products, sharpen installation skills and directly engage with industry manufacturers.

FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

UPCOMING CONFERENCE TO PROVIDE AUTO INSTALLERS AND RESTYLERS WITH VALUABLE
PRODUCT KNOWLEDGE AND HANDS-ON TRAINING TO STAY COMPETITIVE

-- Program to Include Live Demonstrations and Manufacturer-Led Workshops --

Webinar: 9 Killer Facebook Advertising Tips

Date: 
Mar 3 2011 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
500+ million people all around the world are actively using Facebook to stay connected and grow their relationships. 50% of active users log on to Facebook in any given day spending over 700 BILLION minutes per month on the social network---more than any other website in the world!

Presented by: Bill Leake, Apogee Results

Modified Car Raises More Than $200k For Children Charities

A one-of-a-kind customized vehicle, better known as the WD-40/SEMA Cares Mustang, helped raise more than $200,000 for two children's charities, Childhelp and Victory Junction Gang Camp.

FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

MODIFIED CAR RAISES MORE THAN $200K FOR CHILDREN CHARITIES
Sale of the WD-40/SEMA Cares Mustang Generates Largest Donation to Date

SEMA Sets July 8th As “Collector Car Appreciation Day”

The Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils announced July 8, 2011 as “Collector Car Appreciation Day.”  The date marks the second commemoration in what will become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.  SEMA and its councils are now working to secure a Congressional resolution to recognize the day’s significance. 
FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

SEMA SETS JULY 8th AS “COLLECTOR CAR APPRECIATION DAY”
Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars

NADA Convention Features Session Focused on Accessories Market

A dedicated Aftermarket Zone and a rare presentation from the Specialty Equipment Market Association (SEMA) will provide attendees at the 2011 National Automobile Dealers Association (NADA) Convention & Expo with a chance to discover how relevant and profitable the aftermarket can be for new-car and -truck dealerships.

FOR IMMEDIATE RELEASE

Media Contact:
Della Domingo, dellad@sema.org
SEMA 909/978-6723

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