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Creating Killer Video: Using Video to Communicate with Your Customers

You know that video is all over the Web, some of it used to create effective marketing messages. Want to learn how to use this tool in your own business? John Naderi, executive editor of Streetfire.net, is moderating a panel of industry experts at the 2009 SEMA Show who will dig deeper into using video to communicate with enthusiasts and customers.

SoCal SEMA Show Buyer Bus Registration Now Open

For just $25 roundtrip, buyers can travel to the 2009 SEMA Show in deluxe, air-conditioned motor coaches from four Southern California locations.

SEMA WD of the Year Nominations Due Next Friday

Nominations are now being accepted for the 2009 SEMA WD of the Year Award. As a SEMA member, your participation in submitting your nomination of the 2009 SEMA WD of the Year Award enables the selection task force to make the final decision.

SEMA Website Adds new Shopping Cart Feature

SEMA has introduced a new shopping cart feature on its website, www.sema.org, that provides an easy way for members to access or order market research, SEMA webinar sessions and industry information.

SEMA President Chris Kersting: Online Tools and Product Data Standards Will Save Your Business

Online catalogs, website orders, enthusiast blogs, search engines, product data standards—all important tools for ensuring your business survival. Learn why SEMA President and CEO Chris Kersting believes embracing new business technology is so crucial, and why it's one of SEMA's top initiatives. 

Building Customer Loyalty—Take a Tip from Nordstrom

Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk. Robert Spector, author of "The Nordstrom Way," will show you how to create loyal customers and keep them coming back during his webinar presentation on September 9, 10:00 a.m.–11:00 a.m. (PDT).

Free and Low-Cost Tools to Boost Your Web Sales

You’re only as good as the tools you use. Internet marketing expert Brian Offenberger goes under the hood showing you the “tools” for success with online sales.

Stay Up to Date on Legislation in Your State

SEMA members can stay up-to-date on all the current state legislation affecting the specialty equipment industry by visiting the SEMA Action Network at www.semasan.com.

The Stories Behind SEMA's 2009 Hall of Famers

SEMA’s Hall of Fame award isn’t something you get just for showing up. The award is almost as old as the association itself and is the highest, most prestigious honor in the entire specialty-equipment industry.

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