Research

Syndicate content

Research Staff

in

SEMA's Market Research Department continuously engages in research activities in order to provide SEMA-member companies with specialty-equipment industry information that can be used to make better business decisions. The research team regularly conducts studies that include enthusiasts as well as the general consumer market, and sometimes involve focus groups. Some of the reports produced include the Annual Market Report, niche-specific reports like the Light Truck Report and monthly studies such as the Consumer Demand Index (CDI).

Market Research

in
Go to www.sema.org/research to view the following research products:

Research

in

Determine the size of a potential market, gain insight into your customers’ buying habits and find out who’s buying what and from where by accessing SEMA’s market research. Developed specifically for the automotive specialty-equipment industry, SEMA market research is used to make smarter business decisions—quickly, easily and affordably. New reports are introduced on a regular basis and available to members through an exclusive area of the SEMA website at www.sema.org/research. If you need data, just ask the SEMA Market Research Department. Make SEMA your first call for business information. For more information, call 909/396-0289 x125 or e-mail meganm@sema.org.

Measuring Sessions

in

Timely measuring sessions provide hands-on access to new vehicles in order to gather surface data in preparation for designing, developing and manufacturing aftermarket parts and accessories. This is also an opportunity to speak directly with the automaker’s engineers and technical staff during an OEM measuring session which are generally held at the OEM’s location.

« first‹ previous123