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New Study Confirms Auto Accessories Influence More Than One Million New Vehicle Sales Every Year

The Specialty Equipment Market Association (SEMA), the authoritative source for research, data, trends and market growth information for the specialty auto parts industry, released the results of a new study entitled "Influence of Accessories on New Vehicle Sales." Key findings are that accessories influence more than 1 million new vehicle sales each year, help reinforce customer satisfaction, and can substantially increase sales at the dealership level.  In addition, the study shows that accessorization can influence new car shoppers to choose vehicle platforms that are accessory-friendly, even influencing those who do not actually accessorize their vehicle.

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Contact:  Della Domingo
909/978-6723
dellad@sema.org

 

The Upside of the Downturn

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As the automotive industry continues to adapt to changes in the economy and consumer spending habits, SEMA-member companies are faced with the decision to either race ahead with the new course of the specialty-equipment market or to fall behind with the old status quo. In SEMA’s recent webinar—“The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S.

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The Cool Necessities

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The specialty-equipment market is divided into nine niches. For each of these, there are three segments, one of which is the wheel, tire and suspension category. Overall, the wheel, tire and suspension category rose nearly 2% in retail sales and 3% in manufacturer sales from 2007 to 2008 (See Chart 1). Light truck is the niche in which wheels, tires and suspension represent the largest percentage at $1.29 billion in manufacturer sales (See Table 1).

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The Light-Truck Market

The light-truck market refers to the sales of pickup trucks, sport utility vehicles (SUVs), crossover utility vehicles (CUVs) and even vans.

SEMA News - September 2009

By Megan McKernan

 

SEMA Show Opinion Leader Program

SEMA will not be hosting the Opinion Leader Program at the upcoming 2012 SEMA Show.  If you participated with us in any of the past programs, your information remains in our database and you will be contacted if any future programs are offered.  Thank you for your interest in the Opinion Leader Program and most importantly for your interest in the specialty-equipment aftermarket.

 

Customizing for Both Enthusiasts and the Mainstream

As consumers become increasingly accustomed to having the products they buy tailored specifically to them, the demand for customized vehicles will grow. What role can restyling play as the trend continues? Read more here.

Restoration Market Update

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In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

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Cars Kept Longer—What Does This Mean for Your Business?

An annual survey of new vehicle buyers shows a significant increase in the number of people planning to hold onto their cars and trucks.

Kelley Blue Book Names Most Researched New Vehicles for First-Half of 2009

Kelley Blue Book, www.kbb.com, recently announced the results of the latest analysis by Kelley Blue Book Market Intelligence of the top 20 most-researched new vehicles for the first half of 2009.

SEMA Demand Index

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During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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