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SEMA Show Opinion Leader Program

SEMA will not be hosting the Opinion Leader Program at the upcoming 2012 SEMA Show.  If you participated with us in any of the past programs, your information remains in our database and you will be contacted if any future programs are offered.  Thank you for your interest in the Opinion Leader Program and most importantly for your interest in the specialty-equipment aftermarket.

 

Customizing for Both Enthusiasts and the Mainstream

As consumers become increasingly accustomed to having the products they buy tailored specifically to them, the demand for customized vehicles will grow. What role can restyling play as the trend continues? Read more here.

Restoration Market Update

About this product:

In 2008, the restoration market held its ground and fended off economic troubles by sticking to its classic formulas. With the overall market shuddering in the wake of myriad disasters, enthusiasts looking to restore their automotive passion and collector cars came through decidedly.

SEMA Members may get this content for free!

Regular Price:

$1.99

Cars Kept Longer—What Does This Mean for Your Business?

An annual survey of new vehicle buyers shows a significant increase in the number of people planning to hold onto their cars and trucks.

Kelley Blue Book Names Most Researched New Vehicles for First-Half of 2009

Kelley Blue Book, www.kbb.com, recently announced the results of the latest analysis by Kelley Blue Book Market Intelligence of the top 20 most-researched new vehicles for the first half of 2009.

SEMA Demand Index

About this product:

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Regular Price:

$1.99

Hot-Rod Market Update

About this product:

Despite the reports of a down economy and economic woes, the hot-rod market is alive and well. Just ask the SEMA members who manufacture and install the parts or who build the hot rods. Enthusiasts are still adding to their collections, working on their project vehicles and purchasing upgrades for their hot rods.

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Regular Price:

$1.99

See Where You Are to Understand Where You Are Going

About this product:

The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

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Regular Price:

$0.00

Specialty-Equipment Industry Benchmarking Program

About this product:

Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

SEMA Members may get this content for free!

Regular Price:

$1.99

Scion Owners Like New iQ: What Do You Think?


The Scion iQ concept highlights the brand’s original bold design concept and, most important, accessory-friendly approach.

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