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Kelley Blue Book Names Most Researched New Vehicles for First-Half of 2009

Kelley Blue Book, www.kbb.com, recently announced the results of the latest analysis by Kelley Blue Book Market Intelligence of the top 20 most-researched new vehicles for the first half of 2009.

SEMA Demand Index

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During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Hot-Rod Market Update

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Despite the reports of a down economy and economic woes, the hot-rod market is alive and well. Just ask the SEMA members who manufacture and install the parts or who build the hot rods. Enthusiasts are still adding to their collections, working on their project vehicles and purchasing upgrades for their hot rods.

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See Where You Are to Understand Where You Are Going

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The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

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Specialty-Equipment Industry Benchmarking Program

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Now more than ever, companies need to be able to react to changing market and business conditions. Tough economic times will continue to bring new challenges to specialty-equipment market businesses, forcing many to make tough decisions that will impact their company’s future operation and growth. The recently launched Aftermarket Industry Benchmarking Program gives SEMA-member companies the industry-specific financial data they need to succeed in this dynamic business environment.

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Enthusiasts Shifting to Personalize Used Over New Vehicles

SEMA recently highlighted the market swing from new to used vehicles with industry experts continuing to lower their forecasts as new-vehicle sales fall for 2009. For example, in February, J.D. Power predicted 2009 total new-vehicle sales to reach a mere 10.4 million units, down one million units from its forecast of just a month prior.

New Crossovers and Small Cars Come to New York Auto Show

The 2009 New York International Auto Show presented several new and refreshed vehicles for consumers to eye their next possible vehicle purchase. Automakers also unveiled some concept and prototype vehicles to test consumers’ reactions and get a sense of whether their latest design efforts would bode well for future buyers. While attending the press days that led up to the show, the unveiling put forth by automakers revealed a continued shift towards small cars and crossovers.

Scion Owners Like New iQ: What Do You Think?


The Scion iQ concept highlights the brand’s original bold design concept and, most important, accessory-friendly approach.

1 in 3 Classic Pontiac Owners Plan to Race This Year


The Pontiac GTO (“The Judge”), shown here at the 2008 SEMA Show, was a favorite among performance enthusiasts and remains a classic. Owners of this and other '60s- and '70s-era Pontiacs will race through 2009.

Compact-Performance and Urban-Market Update

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Over the years, quite a bit of attention has been paid to both the compact-performance and urban-lifestyle markets. At their respective roots, each market is very different: Compact performance has involved enthusiasts looking to enhance the performance (hence, the name) of small economy and sports cars and the urban market had a completely opposite makeup of enthusiasts who were more concerned about vehicle appearance, typically involving large sedans and SUVs. Today, these differences still exist in many ways.

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