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Industry Trends: How Accessories Influence New Car Sales

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Thursday, March 31, 2011; Presented by: Gavin Knapp, Senior Market Research Manager, SEMA

A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year.  This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.

Gavin Knapp, Senior Manger of SEMA’s Market Research Department, highlights results from a recent study:

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