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SEMA Powersports: UTV Accessorization Report

About this product:

Did you know that 82% of UTV owners purchase accessories?

Did you know the average Accessorizer spends about $1,700 outfitting their UTV?

Do you know what the hottest UTV accessories are?

To learn more, download the report by clicking ADD TO CART.

SEMA Members may get this content for free!

Regular Price:

$200.00

New Report Examines Powersports Accessories Market

A new report focused on the accessorization of utility task vehicles (UTVs, also known as side-by-sides) reveals that approximately 670,000 UTV models were sold in the United States in 2010-2012. Released by the Specialty Equipment Market Association (SEMA), the 62-page report provides auto accessory businesses with an understanding of the needs and purchase habits of UTV owners and aids in their marketing, sales and product development efforts.

FOR IMMEDIATE RELEASE
March 19, 2014

Contact: Della Domingo 
909-978-6723 
dellad@sema.org

 

New Report Examines Powersports Accessories Market
-- Businesses Gain Insight to Succeed in Growing Market --

Consumer Demand Index for Performance Products and Accessories (CDI) - March 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The March 2014 based on 787 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 57 to 47.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - February 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The February 2014 based on 848 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 54 to 57.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) - January 2014

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The January 2014 based on 838 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 44 to 54.

SEMA Members may get this content for free!

Regular Price:

$49.95

SEMA Enhances Customer Service With Association Benefits Team

SEMA is enhancing customer service and raising awareness of its member benefits by assigning each member company with a single point of contact to assist with all Show-related services and with association programs and services.

Consumer Demand Index for Performance Products and Accessories (CDI) – December 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The December 2013 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 32 to 44.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – November 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007. 

The November 2013 report is based on 854 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index increased from 46 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – October 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2013 report is based on 849 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 28 to 46.

SEMA Members may get this content for free!

Regular Price:

$49.95

Consumer Demand Index for Performance Products and Accessories (CDI) – September 2013

About this product:

Consumer Demand Index for Performance Products and Accessories (CDI) - aftermarket research, automotive accessories research, automotive aftermarket research, automotive industry research, automotive market research

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2013 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey.  Since last month, the index decreased from 41 to 28.

SEMA Members may get this content for free!

Regular Price:

$49.95

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