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Social Marketing: What's the Big Deal?

Join industry colleagues and panelists at the SEMA Show to learn how others are incorporating social marketing into their overall brand strategies. 

Cool Items for Sale at the Gala Fundraiser

Two great items up for sale at the SEMA Installation Banquet & Gala Fundraiser include a Thomas Kinkade print of the Daytona 500 and a gold necklace featuring 120 diamonds.

Don't Waste This Crisis—10 Steps to Stay Competitive in Today's Market

Your business decisions not only impact your operation today, but also directly impact its future tomorrow. SEMA's July 23rd webinar, “Don't Waste This Crisis—Create Competitive Advantages and New Opportunities,” provides 10 action steps that companies need to take to stay competitive in today’s specialty-equipment market.

Wheel & Tire Council Releases Updated Tire Installation Poster

The Wheel & Tire Council (WTC) has unveiled the latest version of the Wheel & Tire Installation Guidelines poster, which provides suggested industry standards and practices for installing aftermarket wheels and tires. Read about the poster and how to get copies for your shop.

SEMA Installation Banquet & Gala Fundraiser: Honoring the Innovators and Helping Those in Need

Volunteers are working hard on behalf of children's charities, creating fundraising activities during the SEMA Installation Banquet & Gala Fundraiser that include the Show 'N Shine car show, Pinewood Drag Race and various sponsorship programs.

Internet Symposium: Your Intellectual Property Rights

Every business entity from the smallest Mom 'n' Pop to the largest corporation can suffer theft of intellectual property. But Sean Caffin, eBay VERO program manager for eBay Motors, knows how to stop it.

Show Your Car for Free at the L.A. County Fair

Proud of your ride? Then contact the Wally Parks NHRA Motorsports Museum. Officials are seeking vehicles to display in the museum's Thunder Alley exhibit at the Los Angeles County Fair.

What the Web's Saying About the SEMA Show

Momentum for the SEMA Show continues to build as November draws closer. With the announcement of Ford as the featured automaker of the 2009 Show, bloggers and other members of the media are eagerly anticipating the new products, vehicles and overall entertainment that the Show annually supplies.

Showcase Your Ride—and Your Business—at the Show 'N Shine

Feature your ride—classic, hot rod, muscle, rat rod, special-interest, truck—in SEMA's public car show at the Pasadena Convention Center, August 1st. The Show ‘N Shine features world-renowned hot rod and automotive designer/fabricator Chip Foose as the event’s grand marshal.

Spy Shots—550+ HP Cadillac Coupe Still a Go

Spy shooter Brenda Priddy says shots of this half-covered coupe caught during rural testing prove that the Cadillac CTS-V Coupe is still a go. 
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