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Consumer Demand Index for Performance Products and Accessories (PADI) - July 2009

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About this product:

Consumer Demand IndexThe SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) measures purchase intentions of consumers (both enthusiast and mainstream) over the following 90 days.  As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is likely to be an indicator of mainstream consumer demand for automotive specialty and performance products.

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Regular Price:

$19.95

SEMA Consumer Demand Index for Performance Products and Accessories (PADI) – May 2009

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About this product:

SEMA Demand Index, May 2009The SEMA Consumer Demand Index for Performance Products and Accessories (PADI) measures purchase intentions of consumers (both mainstream and enthusiasts) within the next three months. A random sample of 826 consumers was surveyed in May. However, because “enthusiasts” typically represent roughly 10% - 15% of U.S.

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Regular Price:

$19.95

SEMA Demand Index

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About this product:

During these tough economic times, forecasting consumer spending helps to focus in on the road ahead. While not being a precise measure of future spending, the SEMA Performance Parts and Accessories Demand Index (PADI) provides marketing planners with a useful tool that estimates future specialty-equipment demand.

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Regular Price:

$1.99

See Where You Are to Understand Where You Are Going

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About this product:

The automotive world is in flux. While it is impossible to foresee every wave in the sea change that is upon us, it is imperative that we understand where we are today in order to chart the best course for tomorrow. SEMA’s research reports offer crucial insights into consumer purchase intentions, vehicle registration patterns and market niche trends.

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SEMA PADI: Index Down but Appearance Product Plans Up

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In April, the SEMA Performance Parts and Accessories Demand Index (PADI) dropped to an all-time low, going from 30 in March to 26 this month.

SEMA PADI: Wheel Purchase Plans Are Up

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After two months of growth, the SEMA Performance Parts and Accessories Demand Index (PADI) dropped 13 points in March, decreasing from 43 in February to 30 this month. For now, 8% of adult American drivers indicated that they had plans to purchase specialty-equipment products sometime within the next three months.

However, a dramatic jump in wheel, tire and/or suspension purchase plans by 18–24-year-old consumers helped to keep the SEMA PADI from a further decline.

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