Opinion Leader Program

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2011 SEMA Show Opinion Leader Program

About this product:

For the third consecutive year, the Opinion Leader Program was conducted in conjunction with the 2011 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$200.00

What Will Sell in 2011? Click Here to Find Out

For the second year in a row, SEMA invited automotive enthusiasts from around the country to apply for acceptance to the Opinion Leader Program. More than 1,000 applications were received. Participants were accepted based on their responses to a survey, as well as their activity level on various social media sites and participation in car clubs.

2010 SEMA Show Opinion Leader Program

About this product:

For the second year, the Opinion Leader Program was conducted in conjunction with the 2010 SEMA Show in order to keep SEMA-member companies in tune with the current behavior and attitudes of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

SEMA Members may get this content for free!

Regular Price:

$149.99

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