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Case Study: Globalizing Sales

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One Company’s Methods May Be a Model for Others SEMA members are increasingly finding overseas markets and growing their exports, at least in part by taking advantage of resources and opportunities made available through SEMA. Royal Purple is one such company. Last year, international sales of its consumer products grew from almost nothing to around $60,000. Now it is setting its sights much higher.

SEMA News—April 2013

INTERNATIONAL
By Alysha Webb

Case Study: Globalizing Sales

One Company’s Methods May Be a Model for Others

Considering Mexico

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Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy Automotive specialty-equipment manufacturers might want to take a look at selling into Mexico, the second-largest export market for the United States. According to the International Monetary Fund, 85% of the world’s growth—and new customers—over the next five years are located outside the United States, and our neighbor to the South is an increasingly interesting market.

SEMA News—March 2013

INTERNATIONAL
By Linda Spencer

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy

OMIX/Rugged Ridge Names Speakers and Case Study Topics for Expert Business Seminars at 2012 SEMA Show

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Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, OMIX/Rugged Ridge has named the cast of expert speakers and case studies to be featured as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty-equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep and off-road lifestyle market.

SEMA News—October 2012

INDUSTRY NEWS

Emerging Trend in China

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Pickups Are the Latest Craze on the Chinese Off-Road Scene SEMA News recently traveled to Beijing, China, the center of the Chinese off-road market, to talk to some key players about evolving trends. All of the sources we consulted widely credited the Jeep Wrangler as one of the most exciting and important developments in recent years in growing the off-road market, but they said that pickups are the fastest-growing segment.

SEMA News—September 2012

INTERNATIONAL
By Linda Spencer

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene

Member Company Spotlight

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Company Descriptions and History: 100% strictly wholesale warehouse distributor (WD). Founded in 1937 as Meyer Body building truck bodies and later distributing truck parts and equipment; became Meyer Distributing in 1983.

SEMA Member News—September/October 2012

Member Company Spotlight

   
  From left: Rick Rollins of the SEMA Board of Directors joins Meyer Distributing’s Nick Gramelspacher, Jason Braun, Jeff Braun, Matt Schaick and Cody Ziegler as they accept the 2010 SEMA WD of the Y

OMIX/Rugged Ridge Announces New Off-Road Success Center at the 2012 SEMA Show

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Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to visit the educational display in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased.

SEMA News—September 2012

INDUSTRY NEWS

10 Ways to Use Pinterest to Market Your Company

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About this product:

Web marketers looking to get the most from social media can no longer ignore Pinterest (www.pinterest.com). This social network devoted to the posting of photo and image collections has quietly become the number-three social network in the world. Indeed, according to figures released by Experian Hitwise in early April, Pinterest brought in 104 million visits in March, lagging behind only Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

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Jon Wyly to Head SEMA Data Co-op

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About this product:

Jon Wyly was named chief executive officer of the newly formed SEMA Data Cooperative (SDC) in March of 2012. His career in the specialty parts marketplace spans 30 years and has included key roles in sales, marketing, e-commerce, business technology and data management. A lifelong automotive enthusiast, he is well known in the industry, having worked for 25 years at Arrow Speed Warehouse and, more recently, at Keystone Automotive.

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Regular Price:

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Global Jeep Appeal in Two Big Emerging Markets

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About this product:

Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four Wheeler of the Year. Its popularity has also blossomed in emerging markets.

According to Chrysler Group LLC, sales of Jeep-brand vehicles in China in 2011 rose 64% compared to the previous year, climbing to 38,373 units. Sales also exploded in Russia, rising 85% to 2,327 units. Here’s a look at some of the particulars in those markets.

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Regular Price:

$1.99

Top Three Reasons To Join LTAA

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Belonging to LTAA has given us an edge in business by taking advantage of the social networking, education and technical information offered. In giving back to society, LTAA has been at the front in supporting SEMA’s charitable efforts such as SEMA Cares and SEMA scholarships. LTAA’s Pinewood Derby raises money for children in need and provides a competitive and fun experience for LTAA members. —Joel Ayres, VP Sales & Marketing, Bedslide

SEMA Member News—May/June 2012

Top Three Reasons To Join LTAA

  Member News, Aftermarket News, Offroad Business, Offroad Industry

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