Off Road Parts

Syndicate content

Taking Your Product Data to the Next Level—With Sales to Match!

It happens to all of us: You just can’t pull the trigger on a purchase simply because there isn’t enough information to make you comfortable with the decision. It might be on the Internet, where you’re staring at a page with vague content and poor pictures, or it could be in a brick-and-mortar store, where you’re dealing with a salesperson who just doesn’t know his or her stuff. Other times, it all seems to fall together. The salesperson is informative and knowledgeable, or the Internet presentation is complete and confidence inspiring, resulting in a quick, satisfying purchase.Obviously, research plays a critical role in this decision-making and sales cycle. Like many of you, when I’m ready to spend some hard-earned money, I dive into research mode. What are other people saying about this product? How much information is available? Can I be confident that it will meet my needs?

SEMA News—May 2013

BUSINESS TECHNOLOGY
By Jon Wyly

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy Automotive specialty-equipment manufacturers might want to take a look at selling into Mexico, the second-largest export market for the United States. According to the International Monetary Fund, 85% of the world’s growth—and new customers—over the next five years are located outside the United States, and our neighbor to the South is an increasingly interesting market.

SEMA News—March 2013

INTERNATIONAL
By Linda Spencer

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene SEMA News recently traveled to Beijing, China, the center of the Chinese off-road market, to talk to some key players about evolving trends. All of the sources we consulted widely credited the Jeep Wrangler as one of the most exciting and important developments in recent years in growing the off-road market, but they said that pickups are the fastest-growing segment.

SEMA News—September 2012

INTERNATIONAL
By Linda Spencer

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene

OMIX/Rugged Ridge Announces New Off-Road Success Center at the 2012 SEMA Show

Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to visit the educational display in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased.

SEMA News—September 2012

INDUSTRY NEWS

Add to calendar