Off Road Business

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Taking Your Product Data to the Next Level—With Sales to Match!

It happens to all of us: You just can’t pull the trigger on a purchase simply because there isn’t enough information to make you comfortable with the decision. It might be on the Internet, where you’re staring at a page with vague content and poor pictures, or it could be in a brick-and-mortar store, where you’re dealing with a salesperson who just doesn’t know his or her stuff. Other times, it all seems to fall together. The salesperson is informative and knowledgeable, or the Internet presentation is complete and confidence inspiring, resulting in a quick, satisfying purchase.Obviously, research plays a critical role in this decision-making and sales cycle. Like many of you, when I’m ready to spend some hard-earned money, I dive into research mode. What are other people saying about this product? How much information is available? Can I be confident that it will meet my needs?

SEMA News—May 2013

BUSINESS TECHNOLOGY
By Jon Wyly

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy Automotive specialty-equipment manufacturers might want to take a look at selling into Mexico, the second-largest export market for the United States. According to the International Monetary Fund, 85% of the world’s growth—and new customers—over the next five years are located outside the United States, and our neighbor to the South is an increasingly interesting market.

SEMA News—March 2013

INTERNATIONAL
By Linda Spencer

Considering Mexico

Strong Growth and Fatter Pocketbooks Warrant a Closer Look at the Potential in Latin America’s Second-Largest Economy

Need a Store Makeover?

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These Design and Fixture Suppliers Can Help

When it comes to shelving, displays and merchandising, color coordination plays an essential role in establishing your retail brand and making your store memorable for customers.

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Rev Up Your Online Customer Experience With Logistics

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How to Deliver the Goods to Online Shoppers

A recent study by comScore revealed new insights into the consumer online shopping experience. Commissioned by UPS, the comScore study polled more than 3,100 online shoppers and evaluated consumer perceptions and shopping habits ranging from pre-purchase to delivery and even the returns process.

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Product Data

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Fuel for the Retail Sales Machine

Think about the last time you wanted to make a significant purchase. Did you do any research, or did you just run down to the nearest store and pay whatever price they were asking for the item?

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Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene SEMA News recently traveled to Beijing, China, the center of the Chinese off-road market, to talk to some key players about evolving trends. All of the sources we consulted widely credited the Jeep Wrangler as one of the most exciting and important developments in recent years in growing the off-road market, but they said that pickups are the fastest-growing segment.

SEMA News—September 2012

INTERNATIONAL
By Linda Spencer

Emerging Trend in China

Pickups Are the Latest Craze on the Chinese Off-Road Scene

OMIX/Rugged Ridge Announces New Off-Road Success Center at the 2012 SEMA Show

Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to visit the educational display in the Upper South Hall of the Las Vegas Convention Center, where other truck, SUV and off-road equipment is showcased.

SEMA News—September 2012

INDUSTRY NEWS

E-mail Marketing

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An Inexpensive Alternative

While there are any number of online services eager to manage your e-marketing for you, the downside to those services is cost. Unlike the one-time fees associated with PC-based software, online service billings generally recur monthly and never disappear. Not surprisingly, many small businesses are deciding to opt for PC-based e-mail marketing software instead, which starts at about $100. Such packages can be every bit as sophisticated as an online service while offering users much more control over how their data and analytics are managed.

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Marketing 101: Winning Project-Vehicle Builds

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Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

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Fast Facts

Breaking news from Flex-a-lite, Petersen Automotive Museum, Brute Industries, Royal Purple, Design Engineering and more.

SEMA News—June 2012

Industry News

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