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Marketing 101: Winning Project-Vehicle Builds

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Every year, more than 1,500 vehicles are displayed at the SEMA Show. Many of them are customized in the months leading up to the Show, and each represents a collaboration between manufacturers that provide parts and support and the owner/design team that brings the vehicle to the Show.

The question is, what goes into a successful project build, and how is it possible to generate a tangible payoff for each participant?

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Mobile Electronics Products

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From tire-pressure monitoring and powertrains to navigation and smartphone integration, nearly every facet of today’s automobile is controlled, managed or affected by some type of mobile electronics. As the field has expanded, an increasing number of products are introduced each year in the SEMA Show’s New Products Showcase, and an ever-growing throng of buyers seeks information about the most innovative systems and components.

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Product and Catalog Showcase

Interested in placing an ad in the SEMA News Product and Catalog Showcase? Please contact Motor Media: ADVERTISING Motor Media Inc. Joe Sebergandio P. 818/248-4449, F. 818/248-4249 e-mail: joe@motormediainc.com

SEMA News—June 2012

 
   
Product and Catalog Showcase

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2012 ARMO New Product Showcase

 

Welcome to the 2012 ARMO New Products Showcase photo gallery. All of the photographs were taken in the ARMO New Products tent at Spring Carlisle, April 23-28, 2012. In addition to being on display at Spring Carlisle Spring Carlisle and in this gallery, the product photos and descriptions were displayed in looping videos in the ARMO booth and during the ARMO awards reception at the 2012 SEMA Show in Las Vegas. All of this product exposure is available free to ARMO member companies.

New Automotive Products From Around the Industry

Companies and products featured in the New Products section of the February 2012 issue of SEMA News.

New Products

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Download to view new products from Bestop, Applied Products, CarTech Auto Books & Manuals and many more.

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Rolling Stock Options

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More than 230 exhibitors attended the 2011 Global Tire Expo—Powered by TIA (Tire Industry Association). Now in its second year (see p. 20), the special section within the 2011 SEMA Show is dedicated exclusively to tire industry products and has quickly become the hot destination for buyers thirsting for the latest and greatest trends.

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