There are few segments of the automotive specialty-equipment industry that are as engrained in the distribution channel as manufacturers representatives. Reps are critical to understanding the markets through their territories and the professional relationships they cultivate over time. Given the fact that they work closely with manufactures, warehouse distributors and retail accounts, their industry insights and perspectives lend key perspective to the state of the industry. The Manufacturers’ Rep Council (MRC) recently asked a few of its members to offer their thoughts on the challenges and opportunities confronting reps and the industry.
SEMA Member News—July/August 2012
Getting to Know the MRC
There are few segments of the automotive specialty-equipment industry that are as engrained in the distribution channel as manufacturers representatives. Reps are critical to understanding the markets through their territories and the professional relationships they cultivate over time.