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Why Engaging Youth in Motorsports Today Goes Beyond "Speaking the Language"

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There is little doubt that motorsports has matured as a mainstream sporting genre in the last five decades, helping to grow the performance aftermarket into a stable, nearly $30-billion industry. Of course, the hope is that both motorsports and the industry will also stay forever young amid this maturation, with fresh new faces rejuvenating the racing scene and manufacturers continuing to revitalize their product lines. So which racing segments are “young” today, and how does the industry engage them?

Industry Veteran Mike Spagnola Joins SEMA Staff

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SEMA has hired industry veteran Mike Spagnola to fill the newly created position of VP, OEM & Product Development Programs, effective today. Spagnola brings with him 40 years of specialty auto parts experience, including more than 20 years of product development and project vehicle work. With a focus on heightening SEMA services to help members develop products quickly and efficiently, Spagnola will collaborate with the SEMA OEM and Vehicle Technology departments while serving as a resource and a liaison for members and automakers.

 

FOR IMMEDIATE RELEASE
(March 5, 2013)

Contact: Della Domingo
909/978-6723
dellad@sema.org

For a high-res image of Mike Spagnola, visit http://www.sema.org/mike-spagnola, or contact Della Domingo, dellad@sema.org. 
 

INDUSTRY VETERAN MIKE SPAGNOLA JOINS SEMA STAFF

SEMA Seeks Nominations for Hall of Fame

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SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame at http://fs10.formsite.com/semasource/form652194556/index.html.

 

FOR IMMEDIATE RELEASE
 (March 4, 2013)

Contact: Della Domingo
909/978-6723
dellad@sema.org

SEMA SEEKS NOMINATIONS FOR HALL OF FAME

MPMC Shines at PRI

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Hall of Fame The Motorsports Parts Manufacturers Council (MPMC) formally inducted its Hall of Fame class of 2012 during a breakfast ceremony at the Performance Racing Industry (PRI) Show in Orlando. For the third consecutive year, more than 100 industry professionals made the 8:00 a.m. call to see their colleagues receive the honors.

SEMA Member News—March/April 2013 

MPMC Shines at PRI

Hall of Fame

Webinar: Fuel Your Sales With Better Product Data

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Date: 
Mar 28 2013 10:00am - 11:00am
Timezone: 
PST
Facility: 
Online
How far will an engine go without fuel? How many sales will you make if buyers can’t find your products? You may have built the most “high-performance” company website or eCommerce site, but if you don’t have the right “fuel”—or product data—you’re not going to get very far.

Presented by: SEMA Data Co-op

How far will an engine go without fuel? How many sales will you make if buyers can’t find your products?

SEMA Data Co-op Launches Live Production System

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The SEMA Data Co-op (SDC) launched its live production system, and the 300 participating companies are now preparing to migrate into the newly developed Product Information Management System (PIMS). Since the co-op began its beta test phase in April 2012, 170 suppliers and 130 receivers have joined the program.

 

FOR IMMEDIATE RELEASE
 (Feb. 21, 2013)

Contact: Della Domingo
909/978-6723
dellad@sema.org

SEMA Data Co-op Launches Live Production System
--300 Participating Companies begin Migration of Data into System--

SEMA Council & Committee News

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News and updates and from SEMA's councils and committees. 
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