A New Look for the LTAA BoothThe Light Truck Accessory Alliance (LTAA) booth will look a little different at the SEMA Show this year. When attendees first approach South Hall, they will notice five vehicles on display outside the entrance. This representation of the wide variety of LTAA-member companies and products is sure to be an eye opener for everyone. Inside the Upper South Hall, LTAA select committee members will be present at booth #34151 to interact one-on-one with attendees and answer questions. If you have never met your LTAA leadership, this is a great chance to do so.
Hot Rod Alley in the Central HallOne of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center, Hot Rod Alley showcases some of the industry’s brightest manufacturers displaying their latest innovations and products alongside top-notch show vehicles. Attendees will also find great examples throughout Hot Rod Alley that showcase the history of hot rodding.
The SEMA Show Student Program offers educators and students the opportunity to attend the annual SEMA Show. The program is designed for “qualified and motivated students.” The primary objective is to provide unique learning experiences that integrate the student’s field of study with actual business and trade-show opportunities in the automotive aftermarket industry. Students who participate in the program will:
SEMA Member News—November/December 2013
The SEMA Show: A Once-in-a-Lifetime Learning Experience
Powered by SEMA’s Young Executive Network (YEN), Launch Pad is an unprecedented opportunity to promote new products and businesses run by YEN members. This new competition offers innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business plans for marketing new automotive products or services. The candidates have been narrowed down to a group of five, and the competition between the final candidates (with Jarod DeAnda, the Voice of Drift, as the master of ceremonies) will be held live at the SEMA Show on Thursday, November 7, from 9:00 a.m.–10:30 a.m. at the Vehicle Technology Center in the Grand Lobby of the Las Vegas Convention Center.
Whether you’re a complete newbie or a seasoned veteran, everyone needs to be reminded of the basics of trade-show survival. Comfortable shoes, breath mints, official SEMA Show guide, water and sleep are the essentials. Here are just a few tips that anyone can use to ensure a stress-free, successful SEMA show.
The Automotive Restoration Market Organization (ARMO) welcomes two new volunteers to the Select Committee as a result of this year’s election cycle. Ben Tucker is vice president of Camaro Central and Muscle Car Industries, two companies that specialize in Camaro and Firebird restoration parts. Mark Cotter is in charge of sales and new-product development at Repops, a manufacturer of reproduction parts for classic musclecars. SEMA Member News recently asked both of them what they are looking forward to in their “freshman” terms on the Select Committee. Cotter was literally on the run and had to be brief with his responses. Nonetheless, he assured us that he is anxious to see how to best serve the restoration market through the ARMO council.
The Manufacturers Representative Network (MRN) will present several events in conjunction with the 2013 Performance Warehouse Association (PWA) Conference, to be held September 22–25 in Phoenix.MRN General Membership Meeting: Exclusive to manufacturer representatives, the MRN will hold an open meeting for both members and nonmembers (interested in learning more about the network) September 22 from 1:00 p.m.–3:00 p.m. The event is free to attend, but you must be registered to attend the PWA event.
Join members of the SEMA family for good food, drink and conversation at a networking mixer to be held September 24, 2013, from 6:00 p.m.–8:00 p.m., in conjunction with the Performance Warehouse Association (PWA) Conference in Phoenix. The conference takes place September 22–24, and you must be registered with PWA to attend the mixer, which is quickly becoming a PWA tradition and is a great evening “starter” after a full day of meetings. The mixer is sponsored by the Manufacturers Representative Network (MRN), Motorsports Parts Manufacturers Council (MPMC), Light Truck Accessory Alliance (LTAA) and Young Executives Network (YEN), but all industry professionals are welcome to attend!
SEMA Member News—September/October 2013
Meet With SEMA Family at Networking Mixer During PWA Conference
Mobile devices are creating a commerce revolution. The Internet modernized sales and marketing a decade ago, but today’s companies need more than a website altered to fit smartphones. Smart businesses and smart marketers must learn to develop mobile-specific tools and techniques.The new Emerging Trends & Technology Network (ETTN) will be hosting a Mobile Trends seminar at the 2013 Performance Warehouse Association (PWA) Conference, to be held September 22–25 in Phoenix. “How Mobile Is Radically Changing Your Business” will offer attendees the latest facts about the burgeoning mobile market and strategies for capturing sales using these cutting-edge devices.
SEMA Member News—September/October 2013
PWA Educational Seminar—Powered By the Emerging Trends & Technology Network
Mobile devices are creating a commerce revolution. The Internet modernized sales and marketing a decade ago, but today’s companies need more than a website altered to fit smartphones. Smart businesses and smart marketers must learn to develop mobile-specific tools and techniques.
This year marks SEMA’s 50th birthday—a remarkable milestone for the association. Many trace the specialty-equipment market’s official beginning to 1928 when George Wight opened the Bell Auto Parts speed shop, but the roots go much deeper. People have been looking for ways to travel faster and in more style and comfort since the invention of the automobile.